
Articles
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1 week ago |
raconteur.net | Sairah Ashman
Business leaders must stay on top of any trend that could impact their business, their rivals, their customers or the market in which they operate. This is essential to staying competitive and making informed, strategic decisions. In today’s world, this often means being particularly alert to technology trends. But, given the pace of technological change, keeping up with these trends isn’t easy.
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1 month ago |
raconteur.net | Sairah Ashman
For business leaders, the respect of people in the organisation is a chiefly desirable asset. It is especially useful in challenging situations that require difficult decisions. As executives are continuously tasked with making such decisions, their ability to command respect across the organisation is essential for effective leadership. Respect is primarily gained through admirable behaviour and can be built by demonstrating four key qualities.
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2 months ago |
raconteur.net | Sairah Ashman
Encouraging people with differing views to reach an understanding is a regular challenge for business leaders. Mediating these debates effectively takes experience, time and skill. Success depends on leadership, facilitation and an ability to foster collaboration. Throughout my career, I have learnt that one way to achieve this is to break the process down into three steps: discuss, identify and engage. Good discussions require open dialogue and active listening.
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2 months ago |
forbes.com | Sairah Ashman
Wolff Olins Global CEO Sairah Ashman shares her thoughts on building - or rebuilding - trust in business. The US inauguration last month marked the culmination of a year in which 49% of the world’s population voted in 74 national elections and many incumbent governments were shown the door due to widespread voter frustration. 2025 heralds an inevitable shift in priorities with this slew of new administrations and the challenge for every business is how best to respond.
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Jan 10, 2025 |
raconteur.net | Sairah Ashman
Many business leaders are still struggling to engage generation Z, the group born between the mid-1990s and 2010. Others are already agonising over the next generational cohort: generation Alpha (and 2025 officially heralds the arrival of generation Beta). Yet the greatest opportunity lies in building engagement across generations through an intergenerational approach to workforce management.
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As business leaders, we must stay on top of any trend that could impact our business, competitors, customers or the market we operate in. Read more in @Raconteur here: https://t.co/6eD9GujDRr #Tech #Leadership

The ability to command respect across the organisation is essential for effective leadership. Read more on the four key qualities that can build respect in my latest column for @Raconteur here. 👉 https://t.co/15t9AIo82E

Our glorious @WolffOlins x @Benefit magic in case study form is out in the world! https://t.co/OtYx6crypL