Salman Siddiqui
Journalist at Freelance
Multimedia Journalist at Deutsche Welle (DW)
Journalist — who strives NOT to be like Dylan’s Mr. Jones. Follow me for the Global South perspective from Berlin. RTs = FYI; Likes = Bookmarks. @soasalumni
Articles
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1 week ago |
medium.com | Salman Siddiqui
In 2025, corporate communications teams are navigating an unprecedented shift. Misinformation spreads at the speed of thought, deepfakes blur the lines of truth, and AI-generated narratives can cause reputational damage before a single human response is drafted. The new crisis isn’t just digital – it’s automated, amplified, and algorithmically viral. The Rise of AI-Created CrisesUntil recently, crisis management was largely reactive: identify the issue, prepare a statement, control the narrative.
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2 weeks ago |
medium.com | Salman Siddiqui
There was a time when the term dream job meant something specific: a big brand name, a sleek title, creative freedom, and maybe an office with a skyline view. For many in marketing and communications, that dream also came with glossy campaigns, high-visibility projects, and the sense that your work truly influenced public perception. But in 2025, the definition of a dream job feels more complicated – and elusive.
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2 weeks ago |
medium.com | Salman Siddiqui
In 2025, the corporate communications function looks very different than it did just a decade ago. What was once primarily focused on press releases and crisis management is now deeply embedded in how organizations lead, grow, and build trust. Corporate communicators are now central connectors, aligning with leadership, HR, ESG, legal, IT, and marketing. Their role is increasingly strategic, with influence that spans the organization.
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Oct 27, 2023 |
tribune.com.pk | Salman Siddiqui
Minister says freelancers will be enabled to earn $30 each daily
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“For several years, the Indian Air Force has faced repeated delays in the delivery of new aircraft, especially the local multirole combat jet Tejas Mk1A. Not a single Tejas Mk1A from the 2021 order has yet been delivered despite repeated assurances of their imminent arrival.”
In an unusual public disapproval of India's weapons manufacturing ecosystem, Indian Air Force (IAF) chief Amar Preet Singh lamented the delays plaguing the country's defense projects and urged accountability. https://t.co/ctAysX7PMK
Haha! Will Trump listen to what Steve Bannon says about Elon Musk: “They should initiate a formal investigation of his immigration status, because I am of the strong belief that he is an illegal alien, and he should be deported from the country immediately.” https://t.co/vnyo6unktm
Shashi Tharoor is trying to be cute here when his own journalist son asks him a (most likely planted) question, but tbh there’s nothing cute about this, if the reporter wasn’t his own son, maybe they would’ve pressed him more about that lack of evidence. https://t.co/32kjOtMNjo
