Sam Carp
Features Editor at SportsPro
Features Editor @SportsPro, @TheEaglesBeak contributor, Selhurst Park goer. All views correct etc.
Articles
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1 week ago |
sportspro.com | Sam Carp
NBA recently confirmed it is exploring launch of European league with FibaGeorge Aivazoglou says competition could comprise existing clubs, sports teams that don’t yet have a basketball division and new franchisesPrevious reports said league hopes to sell franchise slots for as much as US$500mThe UK represents “the single biggest opportunity” for the National Basketball Association (NBA) in Europe, according to the league’s top executive in the region.
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3 weeks ago |
sportspro.com | Sam Carp
KP Snacks has expanded its partnership with the England and Wales Cricket Board (ECB) in a deal that sees it become the sleeve sponsor of the men’s and women’s national teams. Contract:KP named official team partner of England CricketDeal includes brand exposure on the sleeve of men’s and women’s playing kits and front of training shirtContext:KP was the first company to sign up as a sponsor of The Hundred, the ECB’s 100-ball franchise competition, back in 2019.
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3 weeks ago |
sportspro.com | Sam Carp
WPLL names Two Circles as exclusive sponsorship agencyPotential sleeve partner would appear on shirts of all 24 WSL and Women’s Championship clubsTwo Circles is also the exclusive sponsorship agency for Uefa’s women’s competitionsWomen’s Professional Leagues Limited (WPLL) has tasked Two Circles with finding a principal sleeve sponsor for the Women’s Super League (WSL) and Women’s Championship.
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3 weeks ago |
sportspro.com | Sam Carp
UK-based Runna launched in 2022 and is now available in more than 180 countriesApp offers personalised training plans across 5K, 10K, half marathon and marathon distancesUsers will still need subscriptions to access premium features of both platforms for foreseeable futureFitness social network Strava has struck a deal to acquire popular UK-based training app Runna.
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4 weeks ago |
sportspro.com | Sam Carp
With US$120 billion worth of media rights deals and estimated annual team sponsorship revenue of US$2.5 billion, one would be forgiven for thinking that money is always front of mind for the National Football League (NFL). However, the league’s marketing department, at least, spends its time focusing on a different kind of currency. “Our only currency at the league, as with any other sport, is relevance,” says Marissa Solis, the NFL’s senior vice president of global brand and consumer marketing.
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Presumably we get a point for this? #cpfc https://t.co/feTREoy0B1
Just doesn't look like something that will ever exist outside of a rendering.
A new 100,000-seater stadium will be the centrepiece of the Old Trafford regeneration. #MUFC
O2 announced as the headline sponsor of Baller League, which feels like a strong endorsement for an influencer-led startup sports property. Kings League has been successful in attracting big brands so will be interesting to see if other "traditional" sponsors now follow.
