Sam Carp

O2 announced as the headline sponsor of Baller League, which feels like a strong endorsement for an influencer-led startup sports property. Kings League has been successful in attracting big brands so will be interesting to see if other "traditional" sponsors now follow.

Q: What do four IPL teams, Tom Brady and the CEO of Google have in common? A: English cricket Here's a guide to who has bought which team in The Hundred, as well as a breakdown of the financial windfall generated for the game: https://t.co/gF6rsLiEQY

The Zak Crawley effect.

Will Macpherson @willis_macp

Staggering numbers for London Spirit after a fierce bidding war between Silicon Valley consortium and Lucknow Super Giants Winning bid values franchise at £295m, with tech group (featuring CEOs of Google and Microsoft) winning. They're buying 49% so £144m ish. More @TeleCricket

Centralised sponsorships and a significant investment in digital and player-led content are part of Premiership Rugby’s plans to appeal to new audiences and commercial partners. The league would also consider overseas games if the opportunity arose: https://t.co/6XXVTaSsPg

Unrivaled has the stars, the investment and the primetime broadcast coverage, but could it reshape the landscape of women's sports? I've been speaking to commissioner Micky Lawler about how the league became big business without even playing a game: https://t.co/2e8r2emwcs

Monday: Disney's Fubo deal paves the way for Venu Sports launch. Friday: ESPN, Fox and WBD pull the plug on the whole thing. What a peculiar experiment this has all been.

ESPN PR @ESPNPR

Venu Sports, the proposed virtual MVPD service from ESPN, FOX & Warner Bros. Discovery, will be discontinued The collective decision by the three companies not to move forward with the contemplated joint venture is effective immediately More: https://t.co/Cvwv2h601G https://t.co/lylDeHDy9p

News: It's been more than a year since SURJ struck its first deal by spending a reported $100m on the PFL, but the company's CEO told me the Saudi fund hopes to close its next sports investments "in the next couple of months" https://t.co/kxdYMxfOF4

Fifa finally has its first sponsor for next year's Club World Cup and has leveraged an old relationship to get it. Chinese brand Hisense, which sponsored the 2018 and 2022 World Cups, will be an official partner of the tournament and have its TVs integrated across the event.

After breaking more records in Paris, Simone Biles is the most marketable athlete of 2024. Here, with the help of the 27-year-old's agent and others who have worked closely with the American gymnast over the years, is an explanation of why: https://t.co/CQd9f545mX

A couple of weeks ago I asked whether crypto sponsorships were making a comeback. Today, Chiliz, the company behind the Socios fan tokens, has launched an agency to broker them... https://t.co/g0jiWIXEr0

This can't be topped I'm afraid. A perfectly timed N'Zogbia at the end as well.

Wigan Athletic @LaticsOfficial

😎 Now everyone’s had their turn, it’s time for the real #Barclaysmen to stand up... Wigan Athletic X Franz Ferdinand 🎵 #wafc 🔵⚪️ https://t.co/1sZm0Agimz

RT @EDixonSports: The NFL’s decision to allow private equity funds to invest in its franchises saw it become the latest league to embrace i…

Men's breakdancing at #Paris2024 now underway after the sport went viral on here yesterday...perhaps not for the reason it might have wanted. But how did it get here and does it have an Olympic future? https://t.co/K5hmFu6REM

Olympics on BBC One. Live cricket on BBC Two. Community Shield on ITV. These will be looked back on as halcyon days.

My taxi driver on Tuesday told me he was leaving Paris this weekend and would return when the Olympics are over. Venues at the Games have been full, but some local businesses haven't been as busy as they thought: https://t.co/X7WW27n6w1