Sam Carp

London

Features Editor at SportsPro

Features Editor @SportsPro, @TheEaglesBeak contributor, Selhurst Park goer. All views correct etc.

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Articles

Where does the business of women's basketball go from here?

4 days ago | shorturl.at | Sam Carp

Women’s basketball is transforming at a rapid rate but, as the sport is starting to find out, growth comes with challenges of its own. The most pressing of those matters for the Women’s National Basketball Association (WNBA) is the negotiation of a new collective bargaining agreement (CBA) with its players, who opted out of the current deal in October to pursue terms they believe better reflect their contribution to the league’s soaring popularity and increasing revenues.
Where does the business of women's basketball go from here?

4 days ago | sportspro.com | Sam Carp

Women’s basketball is transforming at a rapid rate but, as the sport is starting to find out, growth comes with challenges of its own. The most pressing of those matters for the Women’s National Basketball Association (WNBA) is the negotiation of a new collective bargaining agreement (CBA) with its players, who opted out of the current deal in October to pursue terms they believe better reflect their contribution to the league’s soaring popularity and increasing revenues.
LA28 Olympics adds Honda to top sponsorship tier in push towards US$2.5bn sales target

4 days ago | sportspro.com | Sam Carp

Deal also covers Team USA and includes media buy with NBCLA28 has now secured as many sponsors in 2025 as it did during whole of last yearAutomotive category made available to local organising committee after Toyota chose not to renew IOC TOP dealJapanese carmaker Honda has been named a founding partner of the Los Angeles 2028 Olympic and Paralympic Games, making it the first brand to join the event’s top sponsorship tier in nearly four years.
PSG merchandise sales up 180% ahead of Champions League final

1 week ago | sportspro.com | Sam Carp

French soccer giants Paris Saint-Germain have been reaping the rewards of reaching the Uefa Champions League final, with the club’s global merchandise sales up 180 per cent since winning their semi-final against Arsenal in April.
How women's basketball is delivering "a huge return on investment"

1 week ago | sportspro.com | Sam Carp

Even though it has rights to virtually every US major league, the first live sports broadcast that ESPN chose to air on its Disney+ streaming service was the opening night of the 2024 Women’s National Basketball Association (WNBA) season.
TNT hopes French Open debut puts “energy and joy” back into tennis coverage

2 weeks ago | sportspro.com | Sam Carp

TNT is broadcasting French Open in US and UK for first time as Eurosport continues coverage across EuropeWBD Sports’ Scott Young promises “most extraordinary coverage of a Grand Slam tennis event ever undertaken”Craig Barry, TNT Sports’ executive vice president and chief content officer, has said he hopes the network’s debut as the US broadcaster of the French Open brings “energy and joy” back into tennis coverage.
The business of women's basketball: March Madness, social stardom and the Caitlin Clark effect

2 weeks ago | sportspro.com | Sam Carp

In 2021, college basketball player Sedona Prince posted a video on her TikTok account that changed everything. Filming from behind the scenes at the National Collegiate Athletic Association (NCAA) women’s basketball tournament, Prince laid bare the contrast in the quality of facilities available to male and female athletes competing in the competition, which is the annual highlight of the college basketball calendar.
The IPL’s sponsorship revenue is growing – but could it get even bigger? - SportsPro

2 weeks ago | sportspro.com | Sam Carp

The Indian Premier League (IPL) is one of sport’s modern success stories. It might have only held its first season in 2008, but everyone now wants their own version of the IPL – whether it be other national governing bodies within cricket or indeed other sports hoping to create their own leagues that emulate the tournament’s highly successful franchise business model.
Brentford deal kicks off Cazoo sponsorship comeback

3 weeks ago | sportspro.com | Sam Carp

Cazoo previously had expansive sponsorship portfolio before entering administrationBrand was relaunched as a used car search marketplace in March after being acquired by Motors last yearBrentford sponsor Motors has decided to use its multi-year partnership with the Premier League club to promote the Cazoo brand, marking a return to the sports sponsorship space for the online used car marketplace.
Golden State Valkyries want to be WNBA’s “number one” revenue-generating team

3 weeks ago | sportspro.com | Sam Carp

Golden State Valkyries are first addition to WNBA since 2008Team has sold more than 10,000 season tickets and merchandise across 50 states and 70 countriesSponsorship portfolio includes JP Morgan Chase, Sephora US and RakutenThe Golden State Valkyries have ambitions of becoming the “number one” revenue-generating franchise in the Women’s National Basketball Association (WNBA), according to the team’s president Jess Smith.