Sam Gutelle

3 weeks ago | tubefilter.com | Sam Gutelle

In February 2025, YouTube turned 20. The video site has gone through a lot over the past two decades, including an acquisition, an earnings glow-up, and multiple generations of star creators. In our 20 Years of YouTube series, we’ll examine the uploads, trends, and influencers that have defined the world’s favorite video site — one year at a time. Click here for a full archive of the series.

3 weeks ago | tubefilter.com | Sam Gutelle

YouTube‘s success on TV screens is legitimizing it in the eyes of the average American consumer. That’s the main takeaway from a survey conducted by Looper Insights; the firm found that two-thirds of respondents agreed with the idea that YouTube is a “realistic destination” for TV shows and movies. Looper surveyed 1,115 U.S. consumers about their media appetites.

3 weeks ago | tubefilter.com | Sam Gutelle

The management team that represents the biggest creator group in the U.K. is appealing to brands and other advertisers. Arcade Media, which is partnered with the London-based septet known as the Sidemen, has launched an agency wing called Arcade Creative. A press release from Arcade describes the new creative division as “a fully dedicated, creator-first agency” that will help brands reach the Sidemen’s passionate audience of Gen Z fans.

3 weeks ago | tubefilter.com | Sam Gutelle

TikTok is taking action against posts that depict the effects of disordered eating. Amid mounting pressure from regulators affiliated with the European Commission, the ByteDance-owned app has banned the #SkinnyTok hashtag, which was used to disseminate videos that perpetrate harmful beliefs about body image. #SkinnyTok took off in April, when the namesake hashtag hosted thousands of videos that celebrated unrealistic and unhealthy female body standards.

3 weeks ago | tubefilter.com | Sam Gutelle

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]Scroll down for this week’s Tubefilter Chart. 👇MrBeast hit a huge milestone this week.