Sam Malissa

Oct 23, 2023 | cdpinstitute.org | Sam Malissa

The business technology ecosystem can be a confusing place, making it harder for marketers and technical teams to find the right tools they need access to accurate, up-to-date customer data. In this article, we’ll focus on one of the more common questions, namely, what is a CDP (Customer Data Platform) what is a CRM (Customer Relationship Management Platform), and how do they differ? Let’s start with the more commonly understood of the terms: CRM.

Sep 11, 2023 | cdpinstitute.org | Sam Malissa

As the digital advertising ecosystem continues its rapid shift away from third-party identifiers, it’s become crucial for brands to adopt privacy conscious technology to plan, manage, and measure their audience targeting. Amperity helps meet that critical audience activation needs with support for Unified ID 2.0 (UID2). UID2 is designed to replace legacy third-party digital identifiers and provide solutions with privacy and transparency in mind.

Sep 4, 2023 | cdpinstitute.org | Sam Malissa

Good companies care about their customers. But to really understand their wants and needs, brands should know who their customers are. Sounds simple, right? No such luck. The key first step in understanding customers is the process of identity resolution, and while any number of vendors boast they’ve solved this process it’s pretty clear most don’t provide any richer data than a Census report circa 1950. And that’s left marketers more confused than ever. Don’t worry – we’ve got you.

Aug 28, 2023 | cdpinstitute.org | Sam Malissa

There’s a sweeping generational shift happening across the paid media and advertising space—and it’s been a brutal revelation for marketers. Consumers are increasingly dissatisfied with the creepy factor of targeted ads and are opting out of third-party tracking. Privacy regulations are limiting the ability to track and store customer data. Browser restrictions on cookies and mobile ad IDs and privacy-first browsers are growing and affecting identity-focused marketing.

Feb 16, 2023 | kobo.com | Kerrigan Byrne |Kotaro Isaka |Sam Malissa |Danielle L. Jensen

Dark Shores by Danielle L. Jensen ... Book 1 - Dark Shores In a world divided by meddlesome gods and treacherous oceans, only the Maarin possess the knowledge to cross the Endless Seas. But they have one mandate: East must never meet West. Teriana is the second mate of the Quincense and heir to the Maarin Triumvirate.