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5 days ago | 
thetoyinsider.com | Samantha Connell
Your family’s summer playlist might need an upgrade, and PBS Kids’ new Donkey Hodie-inspired album has amazing options.
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1 week ago | 
thepopinsider.com | Samantha Connell
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2 weeks ago | 
thetoyinsider.com | Samantha Connell
Includes everything needed for heated battlesFocuses on Team Rocket Box doubles as display and storageThe Pokémon TCG: Scarlet & Violet Destined Rivals Elite Trainer Box includes everything young Trainers need to engage in the classic trading card game. Kids must side with Team Rocket — with characters like Mewtwo ex and Giovanni — or the Trainers, featuring Cynthia and Garchomp ex, Ethan and Ho-Oh ex, and Arven and Mabosstiff ex.
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2 weeks ago | 
toybook.com | Samantha Connell
Arts and crafts activities can help kids embrace their inner artist, develop new skills, and explore their imaginations. From wooden puzzles and spirographs to DIY sets and compound-heavy kits, retailers can find something to stock for every member of the family. Here are 21 craft and craft-adjacent products for creative kids to grab off the shelves.
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2 weeks ago | 
toybook.com | Samantha Connell
Kids of all ages need captivating toys — whether it’s an IP-driven craft kit, a board game with original characters, or a pool float featuring favorite snacks. Here are 23 games, dolls, and more to stock for older kids, siblings, and family friends.
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2 weeks ago | 
thetoyinsider.com | Samantha Connell
Switch between water and bubblesEasy to refillRequires batteriesBuffalo Games’ Chuckle & Roar Squirty Squirts 2-in-1 Bubble & Water Electric Blaster makes it easy for kids to participate in friendly bubble and water fights. Kids simply twist the included bubble reservoir onto the bottom of the blaster and pour water into the opening at the top. Little ones can then switch the dial from the water image to the bubble image while playing.
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3 weeks ago | 
thepopinsider.com | Samantha Connell
While LGBTQ+ Pride is prominent all year, June is the best month to find themed merch featuring your top fandoms. Fans can showcase their love and support for their community (and favorite ships) with new collectibles, apparel, accessories, dice, and more. From makeup created by RuPaul’s Drag Race stars to a plush version of Heartstopper’s bisexual king Nick Nelson, selecting your favorite might result in a proper, full-on gay crisis.
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3 weeks ago | 
toybook.com | Samantha Connell
With rapidly changing tariff rates in effect and economic uncertainty lingering, specialty toy stores are navigating the same choppy waters as their vendors, learning, adapting, and evolving together as they work to fill shelves and spark joy in the hearts of little ones across the country. Trends shift, brands come and go, and each store curates its own unique style. One thing remains constant: kids still wake up eager to play with their favorite toys.
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4 weeks ago | 
toybook.com | Samantha Connell
Although Halloween and other similar holidays occur in October, consumers often search for something “spoopy” throughout the year. From coffin-shaped card games and eerie, licensed figures to holiday puzzles and skeletal selections, these upcoming and new toys, games, and gifts will satisfy consumers’ and retailers’ search for a spook.
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4 weeks ago | 
thetoyinsider.com | Samantha Connell
2D drawings become 3D gamesEncourages creativity Requires a computer or smart device Aspiring video game designers can make their own levels with Abacus Games’ Pixicade Instant Game Maker. Kids can create different solo and multiplayer games by drawing with a special colored marker that corresponds to the game’s avatar, movable objects, hazards, spaces, and more. Kids open the app, take a photo of their drawing, and watch as it turns into an animated game.
