Samantha Connell

2 weeks ago | thetoyinsider.com | Samantha Connell

Putting babies down can sometimes be difficult, but bedtime doesn’t have to be a stressful process. The Dreamer Sound Machine combines specific sound frequencies, LED lights, and intentional design to help little ones (and parents) have a lengthy rest. The company integrates sound frequencies to produce different “Dreamscapes,” which support sleep and relaxation. There are eight custom soundscapes: Dreamer Lullaby, 432hz Lullaby, Heartbeat, Ocean, Pink Noise, Rain, and two variations of Shush.

2 weeks ago | thetoyinsider.com | Samantha Connell

Mimic fish swimming patterns Easy to transport and dryAvailable in four different species Spin Master’s SwimWays Rainbow Reef includes four different toy fish designed for the pool, bathtub, or clear body of water. While characters Swim Shady, Lebron Waves, Guppie Goldberg, and Tuna Turner feature unique colors and patterns, they all mimic the swimming pattern and speed of a real fish. The toy fish are water-activated, swim above and below the water, and battery operated.

3 weeks ago | thetoyinsider.com | Samantha Connell

Combines creativity with STEM subjects Includes growing guide with kid-friendly instructionsTeaches responsibility Garden Republic’s Jr. Peanuts Paint and Grow Starter Kit mixes arts and crafts with STEM-focused play. The kit includes tools for kids to paint a wooden Peanuts-themed planter and grow several flowers. Families will find a growing guide, three soil disks, a watering bottle, 12 acrylic paints, three paint brushes, and a paint palette in the set.

3 weeks ago | toybook.com | Samantha Connell

When stocking toys, gifts, and games for babies (and tired parents), retailers and industry leaders might lean on the key components of a baby-approved toy. Parents often search the shelves for products with developmental benefits, fun colors, and something that will keep their baby’s interest. This year features several toys and products that fit the bill — here are 18 new infant toys that will reign supreme in a first-time toy box.

1 month ago | toybook.com | Samantha Connell

Preschoolers are ready to learn and laugh and need toys that will help them do both (and more). Toys created for kids ages three and up are plentiful, but here are 33 new and upcoming toys and games for retailers to watch when searching for new products to delight preschool-aged little ones.