Samantha McLean

Sydney

Co-Founder and Managing Editor at Elite Agent Magazine

📝 Co-founder & Editor @eliteagentmag💡 AI & PropTech Enthusiast | 🏆 3× Mumbrella Editor of the Year | Writer | Speaker | Author

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Articles

How BresicWhitney built a brand-first property platform beyond the portals

1 week ago | eliteagent.com | Samantha McLean

While many agencies rely heavily on third-party portals for exposure, Sydney-based BresicWhitney has diversified – and it’s paying off. With 200,000 monthly visits and over 300 properties sold annually off-market or ‘off-portal’, the agency has remained focused on, and invested in, building a self-sustaining digital ecosystem – anchored by the recently relaunched bw.com.au.
The new #1 ranking: How to get recommended by ChatGPT and win more listings

1 week ago | eliteagent.com | Samantha McLean

HubSpotâ€™s latest Marketingâ€ŻAgainstâ€Żtheâ€ŻGrain episode lands a blunt message: online search has tipped from ten blue links to one flowing chat. For agents who are prepared, the payoff is likely to be sellers approaching you with a 4x greater intent to take action. For example, A homeowner in Bardon types â€śsell a preâ€‘war Queenslander with an unfinished deckâ€ť into ChatGPT and walks away with a checklist and three local agents. No search results page, no polite clicking around.
Are Tenants Ready for an AI Landlord?

1 month ago | eliteagent.com | Samantha McLean

Imagine a world where a property manager could respond instantly to every request and manage hundreds of properties simultaneously. But in and around the hype (and hope!), here’s one thing that should be given some thought: How does the actual customer – the tenant, landlord, buyers or sellers feel about interacting with your business using the tools?
The AI Receptionist Transforming Real Estate

1 month ago | eliteagent.com | Samantha McLean

The speaker was Sundar Pichai (CEO of Google), and the topic of conversation was a hairdresser appointment. Remember it? I know it was a while ago now, and there was a pandemic in the middle, but in case you need a refresher, here’s what happened:These days, we are now seeing more and more AI tools that can do the same sort of things. Meet Lucy by Curious Thing. They are an Aussie company that started in July 2018 with a mission to make AI curious.
Zoomâ€™s over. Now what? Smarter ways to capture (and actually use) your best ideas

1 month ago | eliteagent.com | Samantha McLean

Whether itâ€™s a webinar, a team workshop, or even a podcast you meant to summarise for your clients, the challenge is the same: how do you actually capture the good stuff and turn it into action? Sure, most of us now rely on built-in Zoom assistants to handle meeting minutes. But what about those brilliant thoughts shared in a hallway chat, or a long-form video you want to break down into highlights?
Transforming Client Experiences in Real Estate

1 month ago | eliteagent.com | Samantha McLean

Stop doing more and start doing less, better. The clear message from Day 1 of AREC 2025 is that the best agents don’t hustle harderâthey build systems, protect their energy, and show up with unshakeable conviction. 1. One size fits one. Forget cookie-cutter welcome packs and monogrammed mugs. Start noticing what really matters to your clientsâtheir dog, their footy team, the fact that they can’t cook to save themselvesâand do something with it.
Could ChatGPT Hijack Your Next Real Estate Deal

1 month ago | eliteagent.com | Samantha McLean

What happens when your clients (or their parents) second-guess every recommendation you make with ChatGPT? This telling comment from a Reddit post reveals what can happen when buyers and sellers start trusting ChatGPT more than their agents. In this episode, Samantha McLean shares four proven ways to keep your deals safe from â€śAI hijackingâ€ť â€” and even turn the trend into your biggest competitive advantage.
Real estate loves a good quote, so let's get social with ChatGPT

1 month ago | eliteagent.com | Samantha McLean

Nobody can deny that the real estate industry loves a good motivational quote. If there was some kind of food shortage we could pretty much live on them. Butâ€¦ you often see social shares where the person posting takes credit for the person who originally said it. The other thing is that I think a well-rounded social media strategy should include a number of things that make you worth followingâ€”things that provide value and show who you are that your followers cannot get anywhere else.
Reality check: AI is here, and it’s reshaping your real estate playbook

1 month ago | eliteagent.com | Samantha McLean

Every ‘hype cycle’ has that moment when the novelty fades and reality moves in. With AI in real estate, I’d say we’ve officially reached it. So here’s what’s going on this week, no matter where you are in the world — real progress, a few bumps, and some fresh regulatory headaches thrown in for good measure. Whether you’re listing a pied-à-terre in Paris or emailing a British buyer with an AI-generated description of a Gold Coast penthouse, the EU’s new AI Act might affect you.
How to Write Scroll-Stopping Real Estate Hooks Like Don Draper

1 month ago | eliteagent.com | Samantha McLean

For the record, I only started watching Mad Men recently. On the one hand, Don Draper probably would have been brilliant at real estate copy (â€śAdvertising is about one thing â€“ happinessâ€¦â€ť). On the other hand, he didnâ€™t spend nearly enough time actually working to know just how good he really was.