Samantha McLean
Co-Founder and Managing Editor at Elite Agent Magazine
📝 Co-founder & Editor @eliteagentmag💡 AI & PropTech Enthusiast | 🏆 3× Mumbrella Editor of the Year | Writer | Speaker | Author
Articles
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1 week ago |
eliteagent.com | Samantha McLean
Imagine a world where a property manager could respond instantly to every request and manage hundreds of properties simultaneously. But in and around the hype (and hope!), here’s one thing that should be given some thought: How does the actual customer – the tenant, landlord, buyers or sellers feel about interacting with your business using the tools?
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1 week ago |
eliteagent.com | Samantha McLean
The speaker was Sundar Pichai (CEO of Google), and the topic of conversation was a hairdresser appointment. Remember it? I know it was a while ago now, and there was a pandemic in the middle, but in case you need a refresher, here’s what happened:These days, we are now seeing more and more AI tools that can do the same sort of things. Meet Lucy by Curious Thing. They are an Aussie company that started in July 2018 with a mission to make AI curious.
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1 week ago |
eliteagent.com | Samantha McLean
Whether it’s a webinar, a team workshop, or even a podcast you meant to summarise for your clients, the challenge is the same: how do you actually capture the good stuff and turn it into action? Sure, most of us now rely on built-in Zoom assistants to handle meeting minutes. But what about those brilliant thoughts shared in a hallway chat, or a long-form video you want to break down into highlights?
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2 weeks ago |
eliteagent.com | Samantha McLean
Stop doing more and start doing less, better. The clear message from Day 1 of AREC 2025 is that the best agents don’t hustle harderâthey build systems, protect their energy, and show up with unshakeable conviction. 1. One size fits one. Forget cookie-cutter welcome packs and monogrammed mugs. Start noticing what really matters to your clientsâtheir dog, their footy team, the fact that they can’t cook to save themselvesâand do something with it.
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2 weeks ago |
eliteagent.com | Samantha McLean
What happens when your clients (or their parents) second-guess every recommendation you make with ChatGPT? This telling comment from a Reddit post reveals what can happen when buyers and sellers start trusting ChatGPT more than their agents. In this episode, Samantha McLean shares four proven ways to keep your deals safe from “AI hijacking” — and even turn the trend into your biggest competitive advantage.
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