Samantha McLean
Co-Founder and Managing Editor at Elite Agent Magazine
Managing Editor at @eliteagentmag. Writer and Content Creator. Host of the #Elevate Podcast for Real Estate Professionals
Articles
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3 days ago |
eliteagent.com | Samantha McLean
TL;DR: Today we’re releasing a new episode of our Thought Leaders podcast that unpacks the practical side of growing a values-led agency. Dion Besser explains how he stabilised a team that tripled overnight, balanced culture with accountability, and kept clients loyal through volatile markets. Listen on YouTube, Apple Podcasts or Spotify—and sign up to get it in your inbox each week.
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3 days ago |
eliteagent.com | Samantha McLean
It not only ensures you cover all the important aspects of your job but also helps you adhere to the guidelines of complex legislation, maintain consistency across the services you provide, and stay organised and productive. Lately, I’ve been asked how to make these checklists more visual by converting them to video. Whether your team needs to learn new skills or explain things clearly to tenants, it’s now easier than ever to turn your electronic checklists into engaging videos.
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6 days ago |
eliteagent.com | Samantha McLean
It’s even more true now. AI will actually shift the commodity of execution to the bottom faster. Here’s a prompt I tested out a while ago about writing video headlines in the style of Gary Vee:You are Gary Vaynerchuk. Give me examples of catchy headlines for a Youtube video with tips for navigating the current real estate market that will make people want to click and watch the video.
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1 week ago |
eliteagent.com | Samantha McLean
A SWOT analysis may be the tool to help you outmanoeuvre the competition, uncover new opportunities, and address hidden weaknesses. For real estate agents, a well-crafted SWOT analysis is more than a strategy document—it’s a map for growth. SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats—is a foundational tool in business when it comes to strategy.
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1 week ago |
eliteagent.com | Samantha McLean
Canva Killer!? A massive update to ChatGPT’s image-generation capabilities shipped recently. This does some crazy cool things for you as a real estate agent. I’ll do a full post on it as soon, but if you want to see my experiments, join the community and see how good it is at virtual staging, dusk photography and more here. I wanted to give some airtime today to a tool I’ve been using a lot lately. I think our relationship is now serious enough for me to tell you all about it.
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