Samantha McLean

Sydney

Co-Founder and Managing Editor at Elite Agent Magazine

Managing Editor at @eliteagentmag. Writer and Content Creator. Host of the #Elevate Podcast for Real Estate Professionals

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Articles

10 AI Lessons Every Real Estate Professional Should Know

1 week ago | eliteagent.com | Samantha McLean

Typing is so 2022. Letâ€™s get into it. Recently, I posted a carousel onÂ LinkedIn about Shopifyâ€™s â€śAI first approachâ€ť,Â but the truth is I have been thinking about this concept in our own business for quite a while.
The proactive real estate agent: five AI-powered strategies that will win you more business

1 week ago | eliteagent.com | Samantha McLean

Thereâ€™s no excuse for showing up to a listing presentation unprepared â€” not with the tools available today. The best agents are anticipating client needs, customising their approach, and using AI as a sidekick to deliver a truly personal experience. Here are five AI-powered strategies to help you stand out and win more business in a market full of lookalikes. When was the last time you felt truly understood by a business? It’s rare, isn’t it? Yet that feeling creates instant connection and trust.
Using AI to help you make better business decisions

1 week ago | eliteagent.com | Samantha McLean

Maybe it’s whether to expand into a new area, invest in that fancy new CRM system, or completely revamp your marketing strategy. I had one of those moments recently, looking at a proposal to a client.
Are you the 'Favourite or the Fool?' Real estate agents are using ChatGPT to find out

1 week ago | eliteagent.com | Samantha McLean

Picture this: You’ve just received a call from a potential vendor. They sound enthusiastic, ask great questions, and request you come around for a listing presentation. You spend hours preparing a comprehensive market analysis, practising your pitch, and driving across town with high hopes. After a lengthy presentation, they thank you politely and say they’ll be in touch. Three days later, they call to say they’ve “decided to go with another agent”—one who charges less commission.
Empathy mapping: winning your customers hearts and minds

2 weeks ago | eliteagent.com | Samantha McLean

Understanding what motivates your clients is essential for connecting with your clients. While it’s easy to focus on property features, the emotional drivers behind buying and selling decisions are what truly matter when it comes to building a relationship with your prospective client. This is where empathy mapping comes in – a powerful technique that AI can help streamline.
The AI-driven content strategy real estate agents can’t afford to ignore

2 weeks ago | eliteagent.com | Samantha McLean

You (yes, you) are sitting on a goldmine of content opportunities. (Even if you don’t think so!)Creating valuable content isn’t about churning out suburb reports or the occasional market update—though, let’s be honest, those are better than nothingBut if you want to stand out, your content should systematically answer every question, concern, and goal your ideal clients have before they even ask. You may be familiar with Marcus Sheridan’s They Ask You Answer framework.
Boost your real estate strategy with SCAMPER and AI-Powered thinking

2 weeks ago | eliteagent.com | Samantha McLean

“But I’m not creative…”Ever sat at your desk, knowing your business needs fresh ideas but feeling stuck in the same old, same old…? Perhaps it’s because margins are squeezed (I feel you), or your marketing messages aren’t resonating like they used to.
Set priorities like a pro with AI

2 weeks ago | eliteagent.com | Samantha McLean

Seriously, how is it almost mid-April? I know where my time’s gone… mostly buried in content creation and upgrading our backend systems. And yes, I do lean heavily on AI to cut through my to-do list (lifesaver), but let’s be honest—there’s always more. I’m sure many of you can relate. In real estate, we’ve become masters at juggling all the things while trying to stay laser-focused on “dollar-productive activities.”But let’s be real: busy isn’t the same as productive.
Levelling up your AI assistant: better prompts get better AI answers

2 weeks ago | eliteagent.com | Samantha McLean

Imagine you have a team member who’s underperforming. Simply saying “just do better” rarely yields results (the results you may have been hoping for, in any case!). But with today’s AI assistants, you actually can ask them to improve—and they will. Around two years ago, there was this little trick to tell ChatGPT, “You are now BetterGPT” – and whether real or imagined, somehow the responses got better.
Elevate Rewind: The best advice from 466 episodes - Part 1

2 weeks ago | eliteagent.com | Samantha McLean

Podcast: Play in new window | Download (Duration: 21:40 — 39.7MB) | EmbedSubscribe: | Spotify | RSS | Subscribe to Elite AgentThere’s a buzz of anticipation this week as Elite Agent rides yet another wave of change, refreshing the Elevate podcast format for today’s dynamic landscape. We’re not standing still â€“ we’re stepping confidently into an exciting new phase with an enhanced experience coming your way.