Sameer Hosany Journalist Profile

Articles

Valentine’s Day: the economic value of romantic tradition

2 months ago | bizcommunity.com | Sameer Hosany |Danette Breitenbach |Matthew Pittman |Grant Lapping

Advertise your job vacancies 2 days7 days30 daysBy Industry Show more We may never know if St Valentine, a martyr beheaded for officiating the forbidden weddings of persecuted Christians, was keen on chocolate and flowers. But we do know that millions of people around the world will be using those very items to celebrate his name on 14 February.
Hello Kitty : Japon, " kawaii et mignonnerie " pour la deuxième franchise la plus rentable de l’histoire

2 months ago | theconversation.com | Sameer Hosany

Le personnage japonais célèbre ses 50 ans. Spoil : Hello Kitty est une jeune fille, et non un chat. La deuxième franchise la plus rentable de l’histoire, après Pokémon, incarne le « kawaii » – « mignon » en japonais. Stratégie de marque, enthousiasme de ses fans, diversification : quelles sont les clés du succès de la mascotte japonaise ? Hello Kitty ne fait pas son âge. Bien que la marque ait récemment célébré ses 50 ans, elle ne montre aucun signe de vieillissement.
Hello Kitty : Japon, " kawaii et mignonnerie "

2 months ago | theconversation.com | Sameer Hosany

Le personnage japonais célèbre ses 50 ans. Spoil : Hello Kitty est une jeune fille, et non un chat. La deuxième franchise la plus rentable de l’histoire, après Pokémon, incarne le « kawaii » – « mignon » en japonais. Stratégie de marque, enthousiasme de ses fans, diversification : quelles sont les clés du succès de la mascotte japonaise ? Hello Kitty ne fait pas son âge. Bien que la marque ait récemment célébré ses 50 ans, elle ne montre aucun signe de vieillissement.
‘Squid Game S2’ lanjutkan tongkat maraton kesuksesan pemasaran budaya Korea

Jan 18, 2025 | theconversation.com | Sameer Hosany

Musim pertama Squid Game, drama distopia Netflix tentang bahaya kapitalisme dan kesenjangan kekayaan yang ekstrem di Korea Selatan, sukses besar. Lanjutan serial hit ini, yang telah dinanti-nantikan sejak beberapa tahun terakhir, tampaknya juga tidak mengecewakan. Dengan 68 juta penayangan di minggu pertamanya, serial ini melesat ke puncak sepuluh besar global dan menduduki peringkat pertama di 92 negara. Serial ini menerima nominasi Golden Globe bahkan sebelum dirilis pada 26 Desember 2024.
Squid Game season 2 is the latest Korean culture success story

Jan 15, 2025 | thenewdaily.com.au | Sameer Hosany

The first season of Squid Game, the Netflix dystopian drama about the perils of capitalism and extreme wealth disparity in South Korea, was a huge hit. Now, the much-anticipated second series does not appear to have disappointed either. Season two topped all Netflix content with 26.3 million views worldwide through Jan. 12, upping its global views to 152.5 million since launching on Dec. 26. The series received a Golden Globe nomination even before it was released on December 26 2024.
Squid Game 2 and the Cultural Success Secrets of South Korea

Jan 13, 2025 | hiphopcanada.com | Sameer Hosany

TLDR: Squid Game 2 continues the cultural dominance of South Korea, breaking global streaming records and earning a Golden Globe nomination. This success reflects the power of Hallyu (the Korean wave), which has expanded from TV dramas to global phenomena like K-pop, K-beauty, and Korean cuisine. The first season of Squid Game, the Netflix dystopian drama about the perils of capitalism and extreme wealth disparity in South Korea, was a huge hit.
Squid Game’s second season is the latest instalment of Korean culture’s economic success story - so what’s the secret?

Jan 10, 2025 | tolerance.ca | Sameer Hosany

By Sameer Hosany, Professor of Marketing, Royal Holloway University of London The first season of Squid Game, the Netflix dystopian drama about the perils of capitalism and extreme wealth disparity in South Korea, was a huge hit. And now, the much-anticipated second series does not appear to have disappointed either.
Squid Game’s second season is the latest instalment of Korean culture’s economic success story - so what’s the secret?

Jan 10, 2025 | theconversation.com | Sameer Hosany

The first season of Squid Game, the Netflix dystopian drama about the perils of capitalism and extreme wealth disparity in South Korea, was a huge hit. And now, the much-anticipated second series does not appear to have disappointed either. With 68 million views in its first week, it jumped to the top of the streamer’s global top ten, ranking as its number one show in 92 countries. The series received a Golden Globe nomination even before it was released on December 26 2024.
South Korea self-coup explained

Dec 6, 2024 | dehai.org | John Joseph Chin |Carnegie Mellon |Sameer Hosany

You’d forgive any South Koreans who slept through it, but their country – often deemed one of modern Asia’s most stable democracies – experienced a short-lived power grab this week. President Yoon Suk Yeol declared martial law around 10:20pm local time on Dec. 3, citing the threat of pro-North Korean and anti-state forces. Six hours later, and under immense pressure, Yoon lifted the emergency measure. Astonishing though the events were, they were not unprecedented.
From Coin Purse To Global Empire: How Hello Kitty Became $4 Bn Brand

Dec 5, 2024 | bizzbuzz.news | Sameer Hosany

Hello Kitty doesn't look her age. And despite recently turning 50, she is showing no signs of slowing down. In 2025, the Japanese character – worth around US$4 billion (£3.1 billion) a year to the company that owns her – is due to star in a live-action movie. A new amusement park and resort are also planned. Her 50th year has been celebrated at events in Japan, Singapore, the US and the UK, where she received a birthday message from King Charles at a state banquet in Buckingham Palace.