Samuel Adomako

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Articles

Sustainability Orientation and Innovation Speed: The Moderating Effects of Competitive Intensity and R&D Agility

2 months ago | onlinelibrary.wiley.com | Samuel Adomako |Nguyen NGUYEN |NGuyen nguyen

1 Introduction Innovation and sustainability are frequently seen as conflicting priorities within organizations (Adams et al. 2016; Azmat et al. 2023; Hoffmann, Voss, and Gutwald 2009; Khan, Mehmood, and Kwan 2024), with many firms treating them as mutually exclusive. As a result, innovation is often neglected in favor of sustainability efforts (Eccles, Ioannou, and Serafeim 2014; Hart 1997).

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