Samuel Nkwam

May 23, 2024 | digitaltveurope.com | Samuel Nkwam

While Canal+ now owns more than 40% of the MultiChoice parent company, Comcast’s NBCUniversal and Sky have, since March 2023, held a 30% stake in MultiChoice’s Showmax online video service. Their aim is to bring some of the world’s best content and technology to streaming customers across MultiChoice’s 44 markets in subSaharan Africa as the region approaches an inflection in broadband connectivity and affordability.

Nov 2, 2023 | digitaltveurope.com | Samuel Nkwam

Netflix subscription numbers in sub-Saharan Africa rose by 6.8% between 2021 and 2022, reaching almost 1.6m by the end of the year. Subscription revenue exceeded $135m in 2022, an increase of 13.7% from 2021. However, increasing competition saw the company’s share of total OTT video subscriptions fall from 41.8% to 35.6% during the same period.

Oct 30, 2023 | tbivision.com | Samuel Nkwam

Netflix revealed plans to end its free mobile-only plan in Kenya, which gave users access to a quarter of its shows and movies without paying and without adverts, earlier this month. Omdia’s Samuel Nkwam explains what this shift in strategy means for the streamer. The free model, which initially launched in September 2021, will be deactivated in just two days time, on 1 November, and consumers will be required to upgrade to one of the paid plans.

Sep 4, 2023 | tbivision.com | Samuel Nkwam

With MIP Africa kicking off today, Omdia’s research analyst Samuel Nkwam explores how Netflix is seizing the opportunities for growth in sub-Saharan Africa. As market saturation occurs in many developed regions of the world, sub-Saharan Africa is seen as the last frontier for OTT video growth, given low current penetration rates, a favorable demographic profile, expanding smartphone adoption, and deepening mobile payment infrastructure.

Aug 31, 2023 | digitaltveurope.com | Samuel Nkwam

OTT video adoption in sub-Saharan Africa continues to grow at an impressive rate, with subscriptions reaching almost 4.5m and revenue growing to $294m in 2022. Showmax and Netflix are the region’s standout market leaders for now, but Omdia is monitoring some new fast-growing players, such as Wi-flix, which are looking to capture their own share of the African streaming opportunity. OTT video subscription penetration in sub-Saharan Africa reached 5.7% in 2022.