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2 months ago | 
wasteadvantagemag.com | Samuele Barrili |Heidi Jensen
E-mail marketing is more than a strategy, it is a growth engine. If you are ready to keep your current clients engaged, upsell your services, and attract new leads, e-mail marketing is your ticket. By Samuele BarriliLet me ask you something: when was the last time you considered e-mail as more than just a way to send invoices or announcements? If you are like most waste management professionals, you have probably underestimated the power of e-mail marketing.
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Dec 5, 2024 | 
wasteadvantagemag.com | Samuele Barrili |Heidi Jensen
Engaging your employees is not just a feel-good strategy, it is also an investment that pays off. A committed, happy workforce results in lower turnover, increased productivity, and a more resilient business. By Samuele BarriliLet’s talk straight: waste management is not an easy industry to work in. Long hours, challenging conditions, physically demanding tasks—it is not exactly a corporate desk job.
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Nov 4, 2024 | 
wasteadvantagemag.com | Samuele Barrili |Heidi Jensen
Boasting a circulation of more than 95,000 100% qualified subscribers, Waste Advantage Magazine is an independent publisher with staff that has more than 100 years of experience in publishing. Printed 12X annually, Waste Advantage Magazine is solely dedicated to covering the solid waste and recycling industry with one publication and one price.
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Oct 2, 2024 | 
wasteadvantagemag.com | Samuele Barrili |Heidi Jensen
Diving into the nitty-gritty of making your waste management company not just survive, but thrive in this green-focused world. By Samuele BarriliLet’s cut to the chase. If you are not making “earth-friendly” a part of your business focus, you are leaving money on the table. Now, I know what you are thinking: “We are in the garbage business. How green can we really be?” Well, my friend, that is exactly the kind of thinking that is going to give your competitors an edge.
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Sep 3, 2024 | 
wasteadvantagemag.com | Samuele Barrili |Heidi Jensen
As we stand at the crossroads of necessity and opportunity, resource optimization and circular thinking must be more than a department or an initiative—they must be the guiding principles that inform every decision and shape every strategy. By Samuele BarriliIn the rapidly evolving landscape of waste management, a new paradigm has emerged—one that goes beyond mere disposal to encompass resource optimization, economic efficiency, and long-term viability.
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Aug 2, 2024 | 
wasteadvantagemag.com | Samuele Barrili |Heidi Jensen
By optimizing workflows, integrating cutting-edge technology, prioritizing employee training, and capitalizing on the opportunity to sell secondary raw materials, waste management companies can maintain a competitive edge in the industry. By Samuele BarriliAs a waste management company owner, you know that your mission extends beyond simply collecting and disposing of waste. It involves a delicate balance of operational efficiency, cost reduction, and exceptional service delivery.
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Jul 5, 2024 | 
wasteadvantagemag.com | Samuele Barrili |Heidi Jensen
Social media is a powerful tool for waste management company owners looking to understand their target audience. By Samuele BarriliAs a waste management company owner, you are likely aware of the importance of understanding your target audience. However, have you considered the wealth of information available on social media platforms? First thing, social media platforms include Facebook, Instagram, X (formerly Twitter), Reddit, TikTok, and more.
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Jun 4, 2024 | 
wasteadvantagemag.com | Samuele Barrili |Heidi Jensen
In today’s digital age, ignoring e-mail marketing is like leaving money on the table. As a business owner, you cannot overlook any opportunity to connect with your customers and grow your company. By Samuele BarriliDear readers, it is time to discuss a powerful tool in your marketing arsenal that you might be overlooking: e-mails. Now, I know what you are thinking: “Sam, I’ve got trucks to maintain, routes to plan, and a business to run.
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Apr 30, 2024 | 
wasteadvantagemag.com | Samuele Barrili |Heidi Jensen
Adopting the 3R approach is no longer optional for waste management companies—it is a strategic necessity. As the world increasingly recognizes the importance of resource conservation and waste reduction, waste management companies that embrace the 3R approach will thrive financially and emerge as industry leaders and catalysts of change. By Samuele BarriliWaste management companies are pivotal in transitioning to a circular economy in the modern era.
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Mar 28, 2024 | 
wasteadvantagemag.com | Samuele Barrili |Heidi Jensen
By embracing brand positioning principles and focusing on a specific niche, you can differentiate your company from competitors, build a loyal customer base, and succeed. By Samuele BarriliIn the competitive landscape of today’s business world, understanding and effectively implementing brand positioning can significantly impact your waste management company’s success. Let’s begin by unpacking what brand positioning is and why it is crucial for your business.
