Sana Mahmud

1 week ago | shorturl.at | Sana Mahmud

WPP today strengthened its position as the leading marketing services business for the intelligent era with the launch of its AI-driven media company, WPP Media. Reflecting growing demand from marketers for fully integrated capabilities, WPP Media replaces GroupM as the name for WPP’s global media company. WPP Media manages more than $60 billion in annual media investment and works with more than 75% of the world’s leading advertisers in over 80 markets.

1 week ago | arabianmarketer.ae | Sana Mahmud

Current Global MENAT, part of Middle East Communications Network (MCN), has made five new appointments in the last two months following several major client wins and continued development of its capabilities. Nick Watkins, former ARN News Editor and contributor to The National and Gulf News, joins as Senior Editor charged with leading the agency’s storytelling capabilities and earned media engagement strategies.

2 weeks ago | arabianmarketer.ae | Sana Mahmud

General Assembly (GA) Bahrain, a pioneer in tech education and career transformation, and Spring Venture Services , a key enabler of startup growth and ecosystem development in the region, today announced the signing of a Memorandum of Understanding (MoU). This strategic partnership aims to create a robust pipeline of skilled tech talent for Bahrain’s startup scene and foster innovation across the Kingdom.

2 weeks ago | arabianmarketer.ae | Sana Mahmud

NTT DATA, a global leader in digital business and technology services, announced the appointment of Asokan Moodley as Head of GenAI and Industry Advisory for Middle East and Africa (MEA), effective 1 May, 2025. In this strategic role, Moodley will spearhead NTT DATA’s artificial intelligence initiatives across the MEA region, focusing on client-facing offerings, AI-driven delivery, thought leadership, and enterprise-wide skilling.

2 weeks ago | arabianmarketer.ae | Sana Mahmud

Advertima, the global leader in AI-powered in-store audience data, has partnered with Publicis Media ME to unlock a new level of Retail Media execution: unified audience-based media buying across retail media networks and channels. This strategic collaboration answers a critical industry need: enabling media buyers to activate consistent audience segments in real-time across both online and physical environments, bridging the gap between in-store, onsite, and offsite Retail Media.