Sandra Beckwith

Rochester

I'm a freelance writer and book marketing coach. Download my Top 5 Free Book Promotion Resources at https://t.co/Fe5FZ5GJRK .

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Articles

19 authors show you how to make time for marketing your book

1 week ago | buildbookbuzz.com | Sandra Beckwith

Writing books isn't the only thing you do, right? So how can you make time for marketing your book? Let these 19 authors show the way. Affiliate Disclosure: This post contains Amazon Associates links, which means if you click on them and make a purchase, I will receive a couple of pennies (at no extra charge to you).
Qualtrics CFO Rachita Sundar on learning and scaling

3 weeks ago | cfo.com | Sandra Beckwith

This audio is auto-generated. Please let us know if you have feedback. When software developer Rachita Sundar's first job out of college required her to interview clients about how and why they would use the systems she and her team were creating, Sundar found she was more interested in client business practices and operations than she was in their software.
How Prophix’s CFO Aaron Levine combines leadership with technology

4 weeks ago | cfo.com | Sandra Beckwith

This audio is auto-generated. Please let us know if you have feedback. With five software-as-a-service industry CFO roles in 10 years, one might wonder about Aaron Levine’s churn rate. Industry experts aren’t surprised, though. Two- to three-year tenures are common for CFOs at middle-market, private-equity-backed companies, as the sale of these companies typically results in leadership changes at the top.
From investor and board observer to C-suite: Quorum CFO Matt Williams

2 months ago | cfo.com | Sandra Beckwith

This audio is auto-generated. Please let us know if you have feedback. For years, Matt Williams had a professional interest in business operations. In graduate school, he planned to trade his early private equity experience for an operational role. A unique opportunity with growth equity firm Frontier Growth kept Williams in the investment world after earning his MBA, though.
From crisis to confidence: HF Foods Group CFO Cindy Yao

Jan 16, 2025 | cfo.com | Sandra Beckwith

This audio is auto-generated. Please let us know if you have feedback. Although Cindy Yao spent the first two-thirds of her finance career working for companies known for their consumer products — Kodak, Corning Incorporated and Bausch & Lomb — it was the manufacturing piece of each business that resonated with her the most.
From math teacher to finance chief: Pittsburgh International Airport CFO Eric Sprys

Dec 12, 2024 | cfo.com | Sandra Beckwith

This audio is auto-generated. Please let us know if you have feedback. Growing up, teaching was all Eric Sprys knew because it was all he saw. Generations of Sprys across the family tree and in his immediate family were teachers. It was his legacy, it seemed. So, he joined them. Not long after graduating from college, though, Sprys realized the innate analytical skills that made him choose secondary math education could be useful in other careers, too.
Lead with empathy: Kansas City Area Development Council CFO Jami Owens

Nov 7, 2024 | cfo.com | Sandra Beckwith

This audio is auto-generated. Please let us know if you have feedback. Kansas City native Jami Owens seemed almost destined for her role as CFO and head of human resources at the Kansas City Area Development Council (KCADC). It started when she followed her accountant father’s lead by getting both undergrad and graduate accounting degrees. But her family’s influence extended far beyond Owens’s propensity for working with numbers.
How to create buzz: The ultimate book cover reveal guide

Oct 30, 2024 | buildbookbuzz.com | Sandra Beckwith

What's a book cover reveal and how can it support your book? Four authors who do them share the what, why, and how. Affiliate Disclosure: This post contains affiliate links, which means if you click on them and make a purchase, I will receive a small commission (at no extra charge to you). I’m just going to say it: I’ve always been skeptical about book cover reveals. I don’t pay much attention to them as a reader when they pop into my newsfeed. I just keep scrolling.
From Fortune 500 to a growing AI company: UiPath CFO Ashim Gupta

Oct 24, 2024 | cfo.com | Sandra Beckwith

This audio is auto-generated. Please let us know if you have feedback. In early 2018, Ashim Gupta was either on a path to become “a lifelong GE person” or poised to try something completely new with a young company in an unrelated industry. Gupta had spent nearly 20 years in multiple finance roles at General Electric by then, including serving as CFO of GE Engineered Systems and GE Water.
Your ultimate guide to being a great guest blogger

Oct 9, 2024 | buildbookbuzz.com | Sandra Beckwith

Guest blogging is an excellent book marketing strategy, especially when you know how to be a great guest blogger. Here are six tips. I love when people who know what they’re doing pitch a guest blog post idea to me. These contributors are familiar with the information I provide here, know my readers (and are often in that group themselves), and understand that the mission here is to help, inform, and empower. That means they propose blog post topics that you’ll like.