Articles

  • Sep 6, 2023 | learn.g2.com | Sangram Vajre |Soundarya Jayaraman

    Achieving concrete business results with social media is not an easy feat. You probably share updates every week with your company’s social media followers. But these posts barely cut through the clutter of content your audience sees daily. Paid ads can help, but they’re not the only solution for cutting through the white noise on social media. Audiences want authentic connections. They want to engage in conversations with people they know. That’s where an employee advocacy program comes in.

  • May 18, 2023 | learn.g2.com | Sangram Vajre

    Sangram Vajre is co-founder and CEO of GTM Partners, a data-driven analyst firm that helps B2B companies achieve efficient growth. He’s also the author of three books on go-to-market strategy, including the Wall Street Journal bestseller, MOVE: the 4 Question Go-to Market Framework. Before founding GTM Partners, Sangram co-founded Terminus, which earned a spot in Deloitte's fastest-growing company list after hitting $15M in three years.

  • May 17, 2023 | learn.g2.com | Sangram Vajre

    Not redefining ROI yet? There's still time to adopt a new understanding of ROI that can influence 2023 sales.

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