Sara Ashley O’Brien

1 month ago | wsj.com | Sara Ashley O’Brien |Carolina Orrico

By Sara Ashley O’Brien | Photography by Daniel Jack Lyons for WSJ. Magazine | Styling by Carolina Orrico Alix Earle is in Los Angeles ready to “activate.”This verb, deployed fervently by social-media stars and marketing agencies, comes up constantly in conversation with Earle. She’s activating for a sparkling-margarita brand during Coachella. She’ll activate her inner professor right after the festival when she speaks to students at Harvard Business School.

2 months ago | wsj.com | Sara Ashley O’Brien |Eliza Collins

Robert F. Kennedy Jr.’s response to the outbreak has drawn criticism from both serious scientists and his most loyal supportersRobert F. Kennedy Jr. is confronting his first disease outbreak as Health and Human Services secretary. His response to the spread of measles in and beyond Texas has managed to alarm serious scientists while also drawing criticism from his Make America Healthy Again movement.

Dec 2, 2024 | wsj.com | Sara Ashley O’Brien

When Tess Smith was 18 and pregnant with her first child, she started weighing the pros and cons of pretty much everything: Should she use disposable diapers or cloth ones? Should she breast-feed or buy formula? Should she vaccinate her baby boy, or not? Should she use fluoride-free toothpaste? And what about seed oils?

Dec 2, 2024 | flipboard.com | Sara Ashley O’Brien

8 hours agoRobert F. Kennedy Jr.’s view on fats is about bucking convention, not promoting health. Robert F. Kennedy Jr.’s latest spin on MAGA, “Make frying oil tallow again,” is surprisingly straightforward for a man who has spent decades downplaying his most controversial opinions. Last month, Kennedy argued …

Nov 15, 2024 | wsj.com | Sara Ashley O’Brien

A few years ago, a singer-songwriter named Jaguar Wright went on the YouTube show called RealLyfe Street Starz to share music-industry “horror stories.” The channel’s co-founder, Jonathan Maduagwu, said that at the time, her words “seemed very sensationalized.”But after Sean “Diddy” Combs’s ex-partner Casandra “Cassie” Ventura filed a bombshell civil lawsuit against the music mogul last November, he and his team saw an opportunity.