Articles

  • 4 days ago | marketingdive.com | Sara Karlovitch

    Eighty percent of consumers believe shopping by their personal values is more expensive, while only 39% report boycotting a brand in the past 12 months, according to the Q2 2025 report, "Weighing value with values,” from the Kearney Consumer Institute (KCI). Economic concerns, especially the impact of tariffs, could be driving the focus on quality and value-for-money. On a scale of one through 10, 51% of U.S. consumers rate their concern surrounding tariffs an eight or higher, per the report.

  • 4 days ago | harro.com | Sara Karlovitch

    Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is more expensive.

  • 1 week ago | marketingdive.com | Sara Karlovitch

    E.l.f. Beauty is leveraging the viral success of Oliver Widger and teaming up with the social media personality known for sailing from Oregon to Hawaii with his cat, a trip he completed on May 24. The partnership consists of several activations, including a Roblox-based initiative meant to inspire consumers with his story, according to a press release. At the heart of the partnership is the “Sailing with Phoenix” game jam, named in honor of Widger’s cat.

  • 1 week ago | flipboard.com | Sara Karlovitch

    E.l.f. Beauty is leveraging the viral success of Oliver Widger and teaming up with the social media personality known for sailing from Oregon to …

  • 1 week ago | yahoo.com | Sara Karlovitch

    This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. E.l.f. Beauty is leveraging the viral success of Oliver Widger and teaming up with the social media personality known for sailing from Oregon to Hawaiʻi with his cat, a trip he completed on May 24. The partnership consists of several activations, including a Roblox-based initiative meant to inspire consumers with his story, according to a press release.

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Sara Karlovitch
Sara Karlovitch @sara_karlovitch
3 Aug 22

https://t.co/FPdndiXrlU

Sara Karlovitch
Sara Karlovitch @sara_karlovitch
3 Aug 22

A deep dive into the crazy and ever-evolving world of NFL sponserships. https://t.co/9yeuA8HfuQ

Sara Karlovitch
Sara Karlovitch @sara_karlovitch
25 Jul 22

Today in the world of "Hard Alternatives" https://t.co/iasQcDLMOT