Sara Karlovitch

1 week ago | marketingdive.com | Sara Karlovitch

Garage Beer, a light beer co-owned by former NFL center Jason Kelce, launched a sprawling martial arts-inspired content marketing campaign with a humorous touch, according to a press release. “Brewmite” pays homage to the martial arts films of the 1980s and 1990s, complete with a secret competition and an underdog story. Campaign creative, including teasers, trailers, full-length content and behind the scenes features, will be released throughout April.

1 week ago | harro.com | Sara Karlovitch

The brand, a fast-growing light beer brand in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.

1 week ago | yahoo.com | Sara Karlovitch

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Garage Beer, a light beer co-owned by former NFL center Jason Kelce, launched a sprawling martial arts-inspired content marketing campaign with a humorous touch, according to a press release. “Brewmite” pays homage to the martial arts films of the 1980s and 1990s, complete with a secret competition and an underdog story.

1 week ago | marketingdive.com | Sara Karlovitch

Malibu has enlisted Brian Cox, an actor known for playing serious characters, in a more laid-back role for the next iteration of its “Do Whatever Tastes Good” campaign, according to a press release. “Clock Off” encourages consumers to take time for themselves during the warmer months. Ads depict Cox, who has made a career depicting tough characters such as Logan Roy on “Succession,” wearing a bright pink suit before punching out right at 5:01.

1 week ago | yahoo.com | Sara Karlovitch

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Malibu has enlisted Brian Cox, an actor known for playing serious characters, in a more laid-back role for the next iteration of its “Do Whatever Tastes Good” campaign, according to a press release. “Clock Off” encourages consumers to take time for themselves during the warmer months.