Sara Karlovitch

5 days ago | finance.yahoo.com | Sara Karlovitch

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Economic uncertainty is pushing marketers to prioritize performance channels and results, even if that means sacrificing brand safety in the process, according to research from Advertiser Perceptions.

5 days ago | marketingdive.com | Sara Karlovitch

Economic uncertainty is pushing marketers to prioritize performance channels and results, even if that means sacrificing brand safety in the process, according to research from Advertiser Perceptions. While 71% of marketing professionals say they are adopting brand safety approaches this year to combat disinformation and support credible journalism, that figure is seven points lower than 2024.

1 week ago | marketingdive.com | Sara Karlovitch

Little Spoon, a subscription-based direct-to-consumer brand specializing in food for babies, toddlers and children, announced a collaboration with Mattel-owned children’s character Barney on May 6, according to information shared with Marketing Dive. The partnership kicks off the brand’s “Summer of Love” campaign, which is meant to deepen the connection between children and their parents.

1 week ago | harro.com | Sara Karlovitch

The subscription-based baby food brand is tapping into ‘90’s nostalgia to appeal to new parents.

1 week ago | marketingdive.com | Sara Karlovitch

Del Real Foods, a maker of Hispanic ready-to-eat products owned by the multinational company Corporación Multi Inversiones (CMI), launched its first brand campaign May 1, according to information shared with Marketing Dive. Launched just a few days before Cinco de Mayo, “Abuela Intelligence” puts an emphasis on real ingredients and human connection. A video spot features a group of abuelas dispensing nuggets of advice, in both English and Spanish, from a ‘90s-style call center.