Sara Karlovitch

Staff Reporter at Marketing Dive

Associate editor for @marketingdive. RT are not endorsements. All opinions are my own. #UMD class of 2020 🏳️‍🌈

Articles

Value, not social issues, are top priorities amid tariff turmoil: Kearney

1 week ago | marketingdive.com | Sara Karlovitch

Eighty percent of consumers believe shopping by their personal values is more expensive, while only 39% report boycotting a brand in the past 12 months, according to the Q2 2025 report, "Weighing value with values,” from the Kearney Consumer Institute (KCI). Economic concerns, especially the impact of tariffs, could be driving the focus on quality and value-for-money. On a scale of one through 10, 51% of U.S. consumers rate their concern surrounding tariffs an eight or higher, per the report.
Value, not social issues, are top priorities amid tariff turmoil: Kearney

1 week ago | harro.com | Sara Karlovitch

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is more expensive.
E.l.f. sets sail with viral TikToker Oliver Widger

2 weeks ago | marketingdive.com | Sara Karlovitch

E.l.f. Beauty is leveraging the viral success of Oliver Widger and teaming up with the social media personality known for sailing from Oregon to Hawaii with his cat, a trip he completed on May 24. The partnership consists of several activations, including a Roblox-based initiative meant to inspire consumers with his story, according to a press release. At the heart of the partnership is the “Sailing with Phoenix” game jam, named in honor of Widger’s cat.
E.l.f. sets sail with viral TikToker Oliver Widger

2 weeks ago | flipboard.com | Sara Karlovitch

E.l.f. Beauty is leveraging the viral success of Oliver Widger and teaming up with the social media personality known for sailing from Oregon to …
E.l.f. sets sail with viral TikToker Oliver Widger

2 weeks ago | yahoo.com | Sara Karlovitch

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. E.l.f. Beauty is leveraging the viral success of Oliver Widger and teaming up with the social media personality known for sailing from Oregon to Hawaiʻi with his cat, a trip he completed on May 24. The partnership consists of several activations, including a Roblox-based initiative meant to inspire consumers with his story, according to a press release.
GoodPop wants to empower parents to say ‘yes’ this summer

2 weeks ago | marketingdive.com | Sara Karlovitch

GoodPop, a maker of frozen dessert products, kicks off a campaign today (May 27) that showcases how the brand’s better-for-you alternatives to popsicles and ice cream treats can make the summer season a little easier on parents, according to information shared with Marketing Dive. “Summer of Yes” is inspired by a brand-led survey of 200 parents which found 94% say “no” daily to their kids and 60% say it more during the summer.
GoodPop wants to empower parents to say ‘yes’ this summer

2 weeks ago | yahoo.com | Sara Karlovitch

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief:GoodPop, a maker of frozen dessert products, kicks off a campaign today (May 27) that showcases how the brand’s better-for-you alternatives to popsicles and ice cream treats can make the summer season a little easier on parents, according to information shared with Marketing Dive.
Uno plays into game night trend with themed social clubs

3 weeks ago | marketingdive.com | Sara Karlovitch

Uno, the Mattel-owned card game, plans to operate a series of social clubs across the country to encourage fans of the game to gather in person and play together, according to information shared with Marketing Dive. The first Uno Social Club will open at the Palms Casino Resort in Las Vegas from July 18-20 with a suite decorated in the game’s color palette of red, green, yellow and blue. Consumers can enter to win a stay at the suite by posting a TikTok video using a new Uno Reverse Card filter.
Uno plays into game night trend with themed social clubs

3 weeks ago | yahoo.com | Sara Karlovitch

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief:Uno, the Mattel-owned card game, plans to operate a series of social clubs across the country to encourage fans of the game to gather in person and play together, according to information shared with Marketing Dive.
Wonderful Pistachios sows integrated campaign targeting commuters

4 weeks ago | marketingdive.com | Sara Karlovitch

Wonderful Pistachios, owned by The Wonderful Corporation, today (May 19) launched an integrated campaign to drive product demand ahead of what is expected to be one of the largest , according to information shared with Marketing Dive. At the center of “The Don’t Hold Back Snack” campaign is a media buy which includes video spots across cable, streaming, digital and social media, out-of-home (OOH) activations in nine markets, celebrity-hosted podcasts and point-of-sale (POS) displays at retailers.