
Sara Karlovitch
Staff Reporter at Marketing Dive
Associate editor for @marketingdive. RT are not endorsements. All opinions are my own. #UMD class of 2020 🏳️🌈
Articles
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4 days ago |
marketingdive.com | Sara Karlovitch
Eighty percent of consumers believe shopping by their personal values is more expensive, while only 39% report boycotting a brand in the past 12 months, according to the Q2 2025 report, "Weighing value with values,” from the Kearney Consumer Institute (KCI). Economic concerns, especially the impact of tariffs, could be driving the focus on quality and value-for-money. On a scale of one through 10, 51% of U.S. consumers rate their concern surrounding tariffs an eight or higher, per the report.
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4 days ago |
harro.com | Sara Karlovitch
Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is more expensive.
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1 week ago |
marketingdive.com | Sara Karlovitch
E.l.f. Beauty is leveraging the viral success of Oliver Widger and teaming up with the social media personality known for sailing from Oregon to Hawaii with his cat, a trip he completed on May 24. The partnership consists of several activations, including a Roblox-based initiative meant to inspire consumers with his story, according to a press release. At the heart of the partnership is the “Sailing with Phoenix” game jam, named in honor of Widger’s cat.
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1 week ago |
flipboard.com | Sara Karlovitch
E.l.f. Beauty is leveraging the viral success of Oliver Widger and teaming up with the social media personality known for sailing from Oregon to …
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1 week ago |
yahoo.com | Sara Karlovitch
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. E.l.f. Beauty is leveraging the viral success of Oliver Widger and teaming up with the social media personality known for sailing from Oregon to Hawaiʻi with his cat, a trip he completed on May 24. The partnership consists of several activations, including a Roblox-based initiative meant to inspire consumers with his story, according to a press release.
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