Sara Spruch-Feiner

New York

Senior Reporter at Glossy

Senior Reporter @glossyco, building Glossy Pop — about the intersection of beauty, fashion, and culture. [email protected] / @sarajanenyc on IG.

Articles

Maison Louis Marie's founders on the changing pace of fragrance — plus, the new ways shoppers are finding beauty products

1 week ago | glossy.co | Sara Spruch-Feiner

This is an episode of the Glossy Beauty Podcast, which features candid conversations about how today’s trends are shaping the future of the beauty and wellness industries. More from the series →Subscribe: Apple Podcasts • Spotify Maison Louis Marie was founded in 2012 and has never taken on investment, which, according to the married couple behind the brand, Marie du Petit Thouars and Matthew Berkson, has allowed it to focus on slow and steady growth.
Inside Laneige's food- and beverage-based 'sensorial marketing' strategy

1 week ago | glossy.co | Sara Spruch-Feiner

It started small in 2023, when Laneige, the Korean skin-care brand owned by Amorepacific, hosted an influencer-only “Cream Skin Café” at Los Angeles’s Carrera Café, in tandem with the launch of its Cream Skin Toner. But, since then, food and beverage-based activations — open not just to influencers, but also to the brand’s community — have become a cornerstone for the brand.
The unexpected comeback of Emporio Armani’s Stronger With You, with help from #PerfumeTok

1 week ago | glossy.co | Sara Spruch-Feiner

In 2017, when Emporio Armani, Giorgio’s younger, more accessibly-priced sibling, first debuted its Stronger With You cologne, the vanilla-forward juice didn’t take in the U.S. Perhaps, said Silvia Galfo, president at Armani parent L’Oréal Luxe, the market wasn’t ready for the particular scent at the time, she said.
The Juicy Tubes comeback: Inside Lancôme's plan to own the lip gloss category

2 weeks ago | glossy.co | Sara Spruch-Feiner

Paris Hilton, Ed Westwick, Chad Michael Murray, Rachel Bilson, Kelly Rowland, Hilary Duff, Mischa Barton, Gabrielle Union, Amanda Seyfried and Christina Milian. Other than being icons of the early aughts, what these celebrities have in common is that they’re all part of the viral Juicy Tube Kissing Web, a campaign launched bu L’Oréal-owned Lancôme on May 15.
Exclusive: Amid Blake Lively's tumultuous lawsuit, Blake Brown launches new products

2 weeks ago | glossy.co | Sara Spruch-Feiner

Blake Brown, Blake Lively’s exclusive-to-Target hair-care brand, had a noisy launch. It debuted last August, in neutral-toned hexagonal packaging with an emphasis on hair masks, as opposed to conventional conditioner. The brand’s initial lineup included two shampoos, two hair masks, a leave-in, a dry shampoo, a mousse and a “pre-shampoo” mask. Prices range between $18.99-$24.99.
How vintage denim became the new luxury

3 weeks ago | glossy.co | Sara Spruch-Feiner

To receive the Glossy Pop newsletter in your inbox every Friday, click here. All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. In the early oughts, luxury denim was defined by the logo stitched on your back pocket: Seven for all Mankind, True Religion — you get the gist, or you lived it. Today, however, luxury is defined quite differently.
Glossy Pop Newsletter: On TikTok, it's not just your lip gloss or your lip liner — but your lip combo that matters

1 month ago | glossy.co | Sara Spruch-Feiner

To receive the Glossy Pop newsletter in your inbox every Friday, click here. All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Perhaps you could trace it back to 10 years ago, when Kylie Jenner launched her infamous Lip Kits.
For Merit, a pop-up is not influencer bait

1 month ago | glossy.co | Sara Spruch-Feiner

Pop-ups can be a bit of a circus, designed by brands to garner earned media value and brag-worthy stats about just how long fans waited in line to take pictures with life-sized products, for example. Merit’s first U.S. pop-up, however, is not meant to bait aspiring or actual influencers, according to Aila Morin, its CMO.
How Vacation is using fragrance to sell sunscreen

1 month ago | glossy.co | Sara Spruch-Feiner

On Tuesday, the sunscreen brand Vacation debuted three body sprays — the trendiest item in fragrance this year — one to correspond with each of its eau de toilettes. At $24 each, the body sprays will be the most accessible point of entry to the brand’s fragrance collection yet, making them a potential introduction to the brand for Gen Z and Gen Alpha.
Kosas delves deeper into skin care, with community top of mind

1 month ago | glossy.co | Sara Spruch-Feiner

Pioneer of the concept of skin-benefitting makeup, Kosas is introducing a collection of facial cleansers. Launched on May 1, the Plump + Juicy Double Cleansing System includes an oil cleanser ($48) and a gel cleanser ($38; $86 when purchased as a set). The set is meant to leave the skin feeling “plump and juicy,” said Kosas founder Sheena Zadeh. High-quality ingredients and a “spa-like” scent profile were also prioritized during development. Kosas will officially turn 10 years old in October.