Sara Spruch-Feiner's profile photo

Sara Spruch-Feiner

New York

Senior Reporter at Glossy

Senior Reporter @glossyco, building Glossy Pop — about the intersection of beauty, fashion, and culture. [email protected] / @sarajanenyc on IG.

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Articles

  • Glossy Pop Newsletter: On TikTok, it's not just your lip gloss or your lip liner — but your lip combo that matters

    1 week ago | glossy.co | Sara Spruch-Feiner

    To receive the Glossy Pop newsletter in your inbox every Friday, click here. All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Perhaps you could trace it back to 10 years ago, when Kylie Jenner launched her infamous Lip Kits.

  • For Merit, a pop-up is not influencer bait

    1 week ago | glossy.co | Sara Spruch-Feiner

    Pop-ups can be a bit of a circus, designed by brands to garner earned media value and brag-worthy stats about just how long fans waited in line to take pictures with life-sized products, for example. Merit’s first U.S. pop-up, however, is not meant to bait aspiring or actual influencers, according to Aila Morin, its CMO.

  • How Vacation is using fragrance to sell sunscreen

    1 week ago | glossy.co | Sara Spruch-Feiner

    On Tuesday, the sunscreen brand Vacation debuted three body sprays — the trendiest item in fragrance this year — one to correspond with each of its eau de toilettes. At $24 each, the body sprays will be the most accessible point of entry to the brand’s fragrance collection yet, making them a potential introduction to the brand for Gen Z and Gen Alpha.

  • Kosas delves deeper into skin care, with community top of mind

    1 week ago | glossy.co | Sara Spruch-Feiner

    Pioneer of the concept of skin-benefitting makeup, Kosas is introducing a collection of facial cleansers. Launched on May 1, the Plump + Juicy Double Cleansing System includes an oil cleanser ($48) and a gel cleanser ($38; $86 when purchased as a set). The set is meant to leave the skin feeling “plump and juicy,” said Kosas founder Sheena Zadeh. High-quality ingredients and a “spa-like” scent profile were also prioritized during development. Kosas will officially turn 10 years old in October.

  • Glossy Pop Newsletter: Medicube's influencer marketing-fueled mission to be No. 1 is working

    2 weeks ago | glossy.co | Sara Spruch-Feiner

    To receive the Glossy Pop newsletter in your inbox every Friday, click here. All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Medicube, the 11-year-old K-Beauty brand known for its Booster Pro skin-care device, has been making waves in the U.S. since at least 2023, prior to the current “second-wave” explosion of K-Beauty.

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