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May 2, 2024 | 
morningstar.com | Sarah Henschel |Adam Thomas
Omdia: New research diverse bundling strategies used by major video streaming platformsPR NewswireLONDON, May 2, 2024LONDON, May 2, 2024 /PRNewswire/ -- New findings from Omdia's 'Bundling's Impact on the Global Streaming Market' report reveal that Netflix maintains significant advantages due to its 'first-among-equals' status within the streaming sector.
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May 2, 2024 | 
finanzen.net | Sarah Henschel |Adam Thomas
, /PRNewswire/ -- New findings from Omdia's 'Bundling's Impact on the Global Streaming Market' report reveal that Netflix maintains significant advantages due to its 'first-among-equals' status within the streaming sector. This valuable position allows Netflix access to direct subscription from customers and avoid revenue sharing with platforms such as iOS or Google. Omdia's research highlights that about 98% of Netflix's bundled subscribers are from pay TV, telco, and wholesale deals.
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May 2, 2024 | 
omdia.tech.informa.com | Sarah Henschel |Adam Thomas
LONDON, May 2, 2024 - New findings from Omdia's 'Bundling's Impact on the Global Streaming Market' report reveal that Netflix maintains significant advantages due to its 'first-among-equals' status within the streaming sector. This valuable position allows Netflix access to direct subscription from customers and avoid revenue sharing with platforms such as iOS or Google. Omdia 's research highlights that about 98% of Netflix's bundled subscribers are from pay TV, telco, and wholesale deals.
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Apr 18, 2024 | 
digitaltveurope.com | Sarah Henschel
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Mar 25, 2024 | 
tbivision.com | Sarah Henschel
Omdia’s Sarah Henschel delves into the latest viewership figures for Fox-owned AVOD Tubi, and what it means for its market position. In Fox’s annual fourth-quarter reporting, the company announced that total viewing time on The Nevers and Doomsday Brothers service Tubi grew 59% year over year to over 8.5 billion streaming hours in 2023. December alone set a new monthly viewing record of 855 million total viewing hours.
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Jan 25, 2024 | 
digitaltveurope.com | Sarah Henschel
Omdia’s Pay TV & Online Video Report North America – 2023 looks at the region’s latest full-year data for 2022 and has found that direct-to-consumer services in North America have grown significantly in 2021 and 2022. With so many “must-have” streaming services saturating the market, consumers began exhibiting “churn and return” behavior, where users subscribe in and out of streaming services depending on content release schedules.
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Jul 21, 2023 | 
tbivision.com | David Hancock |Sarah Henschel |Tim Westcott
TBI Weekly: How Hollywood strikes could impact US studio strategy With both the WGA and SAG-AFTRA now on strike, Omdia analysts David Hancock, Sarah Henschel and Tim Westcott explore how US studios are seeking to lessen the impact and whether Hollywood turmoil will mean gains for international productions.
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Jul 10, 2023 | 
tbivision.com | Sarah Henschel
As North America’s pay-TV & streaming landscape continues to shift, Sarah Henschel, principal analyst at Omdia, explores the changing fortunes of some of the key players in the region. In 2022, online subscription revenue reached $39.2bn in North America, up 23% YoY. Online channel revenue in the US is dominated by Netflix, which accounted for 36% of total 2022 consumer spend in the region; this is down from 41% of the total in 2021.
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Jul 3, 2023 | 
tbivision.com | Sarah Henschel
North America’s pay TV & streaming landscape is shifting fast. Sarah Henschel, principal analyst at Omdia, puts recent events into context and outlines four key trends to watch. Over the past two years, direct-to-consumer services in North America have grown significantly. With so many “must have” streaming services saturating the market, consumers began exhibiting “churn and return” behavior where users subscribe in and out of streaming services depending on content-release schedules.
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May 16, 2023 | 
morningstar.com | Sarah Henschel
Omdia research finds 90% of US sports fans engage with football, but fans need 3 streaming services minimum for comprehensive NFL game coverage Omdia research finds 90% of US sports fans engage with football, but fans need 3 streaming services minimum for comprehensive NFL game coverageLONDON, May 16, 2023 /PRNewswire/ -- New research from Omdia has found that 90% of sports fans watch American football and 71% engage with the NFL (versus collegiate football only).
