Sarah Judd Welch

Jan 14, 2025 | yahoo.com | Elizabeth Cook |Christine Weicher |Andy Wolff |Sarah Judd Welch

The Eaton Fire that tore through Altadena, California, turned the home of Jeff and Jennifer Cohen into a shell of what it used to be. "I think there's some walls up, and it seems like the second floor collapsed onto the first, but I couldn't tell you if there's anything salvageable," Jeff said. Getting money to rebuild will take time.

Nov 11, 2024 | addiction-ssa.org | Rob Calder |Natalie Davies |Sarah Judd Welch

Four members of the SSA’s conference committee write about a relatively modern conundrum for event organisers – ‘Should we serve alcohol?’At the SSA’s 2023 Annual Conference, we had a busy evening reception, followed by a sit-down dinner. These are standard fixtures in our Annual Conference programme, but something was different that year. For the first time, we decided to provide alcohol-free beverages for our delegates instead of the usual choice of wine or ‘soft’ drinks.

Jun 27, 2024 | curinos.com | Sarah Judd Welch

Retailers have made tremendous strides in customer personalization, but their playbook is wrong for financial institutions, whose emphasis needs to be on deepening the relationship, not on making the next sale.

Jun 6, 2024 | curinos.com | Sarah Judd Welch

The various product lines at banks are in constant competition for customer attention. But uncoordinated messaging comes with a high cost: Curinos analysis shows that the typical FI leaves $70 per customer on the table because relationship nurturing is poorly orchestrated across channels. Each individual has communication preferences – a favored channel, the optimal number of reminders and a point at which repeated messages start to annoy them.

Feb 15, 2024 | curinos.com | Sarah Judd Welch

Personalization designed to improve lift through optimization engines is built into most banking tech stacks. Many produce some lift initially but then flatline as teams need to retain data and write new rules. This can be time-consuming and expensive as bank marketers continuously learn and relearn their customer data and the performance of their marketing collateral. Enter AI that can sustain lift by continuously updating optimization so marketers don’t have to.