Sarah Morgan

Aug 22, 2024 | shorelocalnews.com | Cindy Fertsch |Marjorie Preston |T. Jefferson Parker |Sarah Morgan

By Marjorie Preston“Desperation Reef”By T. Jefferson ParkerForge BooksIt’s been 25 years since surf legend John Stonebreaker died in the Monsters of the Mavericks, a competition off the Pacific Coast. Now his widow, Jen, also an accomplished surfer, vows to take on the same Monsters, in part to purge her guilt over John’s tragic death. The couple’s sons, Casey and Brock, also will take part—if they can stay alive.

Apr 18, 2024 | eversanaintouch.com | Sarah Morgan

Adobe Summit is the tech behemoth’s annual conference, where the company not only showcases its capabilities and innovations, but also hosts wider discussions of how digital marketing is changing in the face of technological and societal evolution. Many summaries of the meeting and its sessions are available, but you probably want more than that. What does it all actually mean? What are the implications of these advances for life sciences marketers?

Jan 9, 2024 | eversanaintouch.com | Sarah Morgan

Artificial intelligence is reshaping how the world lives and works. But what does this mean, specifically, for marketers in the life sciences industry? How is it changing our jobs? How do we want it to? And what are the roadblocks we’re meeting as we try to implement AI solutions? At EVERSANA INTOUCH, we’re pharmatizing AI – and to do that optimally, we needed to know exactly what the biggest desires and barriers are. In late 2023, we spoke with 30 life-sciences marketers.

Dec 1, 2023 | eversanaintouch.com | Sarah Morgan

Recently, Ad Forum published an article highlighting five campaigns it found to be “Raising the Bar for Health Equity in Advertising.” One was our ongoing work with The Chrysalis Initiative, a nonprofit working to eliminate racial disparities in breast cancer treatment.

Oct 19, 2023 | eversanaintouch.com | Sarah Morgan

The latest research shows that the average American is watching 60-120 minutes less television per day, across both linear and streaming platforms. What’s happening, and why? Justin Chase, Executive Vice President, EVERSANA INTOUCH Media, recently explained this to PM360, and advised readers on exactly how wise pharma brands will pivot their ad budgets. He begins:For the next 12 to 24 months, the media landscape is set to drastically change, and pharma marketers can’t miss this hidden opportunity.