Sarah Nassauer

New York

Retail Reporter at The Wall Street Journal

Wall Street Journal reporter covering Walmart, Target, Costco and other retailers. Cell/encrypted Signal/WhatsApp: 347-604-1651, [email protected]

Articles

How Costco’s Co-Founder Built the $400 Billion Retailer Behind Kirkland

1 week ago | wsj.com | Sarah Nassauer |Nikki Walker

Your browser does not support HTML5 video. 0:00Playing0:34 / 9:23Jim Sinegal co-founded warehouse chain Costco COST -0.25%decrease; red down pointing triangle in 1983. At 89 years old, Sinegal is known as one of the founding fathers of modern American retail, along with one of his mentors Sol Price and competitor Sam Walton, who founded Walmart. In 1954, Sinegal started his retail career in a part-time job at FedMart, a predecessor to Costco run by Price.
Tariffs Will Hammer Solo Stove, a Made-in-China Fire Pit Maker. Its Amish-Made Rival Is Ready.

1 week ago | wsj.com | Sarah Nassauer

$13.75/Week $1.75/Week Includes digital access to The Wall Street Journal, MarketWatch, Barron's and Investor’s Business Daily
Tariffs Will Hammer Solo Stove, a Made-in-China Fire Pit Maker. Its Amish-Made Rival Is Ready.

1 week ago | wsj.com | Sarah Nassauer

Breeo, a small manufacturer in Pennsylvania’s Lancaster County, has seized the opening: In recent weeks, the company has run a national television commercial touting its “tariff proof fire pits.” The ad shows a welder in a stars-and-stripes helmet working to an electric-guitar soundtrack. “Built to last. Made in America,” the ad says. Breeo’s factory is a two-story stucco building the size of two basketball courts, surrounded largely by farmland.
Tariffs Will Hammer Solo Stove. Its Amish-Made Rival Is Ready.

1 week ago | flipboard.com | Sarah Nassauer

20 hours agoThree Amish siblings reportedly died when a buggy they were riding on collided with an SUV in Indiana. The Marshall County Coroner’s Office identified the victims as Glenda Jo Yoder, 13, Darrell Yoder, 10, and Devon Yoder, 9, according to CW affiliate WISH, NBC affiliate WNDU and CBS affiliate …
How Costco’s CEO Went From Forklift Driver to Kirkland’s Final Signoff

2 weeks ago | wsj.com | Sarah Nassauer |Marcus Walker

Ron Vachris, the company’s chief executive, discusses Costco’s company culture and the making of the Kirkland Signature brandSales have climbed steadily for years at Costco as it continues to attract inflation-weary shoppers with deals on everything from bulk toilet paper and eggs to diamond necklaces. Vachris aims to keep the growth streak going, he said in an interview at the company’s Washington state headquarters. Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved.
沃尔玛投资者会议遇上突发关税消息，会上发生了什么？

2 weeks ago | cn.wsj.com | Sarah Nassauer

本周，在全球市场因关税问题而震荡之际，沃尔玛(Walmart)高管与其最大的投资者们齐聚达拉斯的一家酒店，努力营造一种平静的氛围。“我们已经学会了如何应对动荡时期，”沃尔玛首席执行官董明伦(Doug McMillon)周二对与会者们表示。随后，他们乘坐面包车前往参观当地的仓库，第二天返回酒店，参加了长达数小时的演示会。Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Inside Walmart’s Meeting With Investors on a Day of Tariff Turmoil

2 weeks ago | wsj.com | Sarah Nassauer

Trump’s social-media post interrupts investor day itinerary; ‘Did you see it?’“We’ve learned how to manage through turbulent periods,” Chief Executive Doug McMillon told the group Tuesday, before they hopped into vans for a tour of local warehouses and returned the next day for hours of presentations. Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved.
Walmart Sees an Opportunity to Grab Share as Tariff War Kicks Off

2 weeks ago | wsj.com | Sarah Nassauer

Walmart sees an opportunity to grab market share in the turmoil created by the tariff war. The retail giant kept financial expectations for the current quarter unchanged, but said the range of possibilities for operating-income growth have widened.
Walmart CEO: ‘We’ll Be Focused On Keeping Price as Low as We Can’

2 weeks ago | wsj.com | Sarah Nassauer

Walmart Chief Executive Doug McMillon offered a reassuring message to investors Tuesday, and described President Trump’s sweeping new tariffs as “a fluid environment."“We’ve learned how to manage through turbulent periods,” McMillon said, welcoming investors arriving in Dallas Tuesday for a two-day meeting with Walmart executives.
Walmart, Amazon Shares Slump on Tariffs Plans

3 weeks ago | wsj.com | Sarah Nassauer

(David Swanson/AFP/Getty Images)Shares of big U.S. retailers sold off on Trump’s plan to add tariffs ranging from at least 10% to as much as 49% on imports depending on the country of origin. Walmart, Amazon, Best Buy and Target were lower following the initial announcement. Retailers have warned that tariffs would lead to higher prices for many consumer goods.