Sarah Newman

United States

Freelance Contributor at Freelance

iFred initiative that aims to educate young girls about breast cancer & to support programs that empower women to take care of their brains during treatment.

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Articles

Did animals provide the blueprints for human culture?

2 weeks ago | aeon.co | Sarah Newman

Around 50,000 years ago, our species began migrating from Africa into Europe and Asia. We were not alone. As we journeyed, we came into contact with other large-brained hominids, including our closest extinct relatives, the Neanderthals and Denisovans. For most of our history, we were part of a wider family of animals that looked and behaved like us. But by the end of the Pleistocene, around 11,700 years ago, only Homo sapiens remained. At that moment, humans became a unique species.
Here is the 2025 shortlist for the APG Creative Strategy Awards

2 weeks ago | apg.org.uk | Sarah Newman

Of course you will jump straight to the link to see which papers have been chosen to go through to the final judging stage. If you get time, hop back here for a bit of context. There are 28 in all. 5 are Long Term Thinking cases and 23 are Creative Strategy cases from the last 3 years. It was the hardest ever year to be shortlisted as we had a whopping 150 entries. If your paper was not shortlisted; no shame! We didn’t read a bad case.
South London’s exceptional learners and teachers celebrated

3 weeks ago | londoncolleges.com | Sarah Newman

Outstanding Further Education students and teachers from across south London have had their achievements celebrated at a special event in the House of Lords. The annual South London Learner and Teacher Awards are presented on behalf of the Committee of South London Principals (COSLP). The event is in its 21st year, kindly hosted by Lord Tope. 38 winners from ten colleges across nine South London boroughs were presented with awards.
Noisy Thinking: Is Fame a Strategy?

1 month ago | apg.org.uk | Sarah Newman

Sarah Newman57 minutes ago6 min read‘Fame’ is one of the most talked about and most referenced communications ideas in our industry. It makes daily appearances on briefs, full of passionate ambition but often with little guidance about how you achieve fame at all. At Noisy Thinking, we aim to give knotty subjects like fame a good airing by inviting speakers who can give us a new perspective, as well as experts from our world who have advice and frameworks for understanding it better.
How do you get a job in strategy?

1 month ago | apg.org.uk | Sarah Newman

The APG Arrive and Thrive is about bringing people together and helping them navigate a mysterious and sometimes alien world. At a live event in London last week, we asked 5 very senior strategists, who have important roles in the industry, what advice they would give young people trying to find a way in.
It's a record

2 months ago | apg.org.uk | Sarah Newman

There are 151 entries to the APG Creative Strategy Awards 2025. The biggest number ever submitted to our awards. And it’s more than just a big number. It’s a giant stamp of approval for creative strategy as a discipline:By the authors who toiled so hard to write and refine their papers. By the agencies who support the awards because they are proud of their strategic thinking and want to showcase how it’s done.
APG Noisy Thinking: This House Believes Strategy Departments Should Reflect the Nation they Advertise to

Mar 19, 2025 | apg.org.uk | Sarah Newman

As DE&I policies undergo a seismic transatlantic shock, the APG strongly believes in the importance of representation. After all the job of the planner has always been to get inside peoples’ heads and lives to understand them better. But what do we mean by representation? Is it realistic to even try to reflect the nation? And is it counted in hires or lived experience? Demographic descriptors or finely judged research?
Topping Out marks key milestone for LSEC’s Future Greenwich Development

Dec 1, 2024 | londoncolleges.com | Sarah Newman

London South East Colleges has celebrated a significant milestone with a special ‘topping out’ ceremony for its transformational Greenwich Campus re-development. The event brought together key stakeholders including the GLA, Royal Borough of Greenwich and developers Kier Construction, to mark progress on this pioneering £45m project. It will deliver cutting-edge educational facilities alongside 294 new homes, in partnership with L&Q.
Please steal our thinking

Nov 27, 2024 | apg.org.uk | Sarah Newman

When the APG was founded in 1979 it was pretty small beer. At that time there were only a few pioneer planners and it was hard going to establish the new discipline in agencies suspicious of change. So a number of planners from competitor agencies got together. They figured that if they had a common aim and supported each other intellectually and personally, they had a better chance of successfully establishing the new ways of working in the industry more generally.
APG Thought Leadership on AI: A plan from and for strategists

Nov 11, 2024 | apg.org.uk | Sarah Newman

It’s a first. Proper community thought leadership on AI and the future for planners. By the community, for the community. That is the whole point of the APG. 200 planners and strategists from around the globe were consulted. Then a wonderful and diverse gang of strategists were chosen to work on the topics that seemed most salient and important for us all. They split into 4 groups working across borders and agencies that are normally in competition with each other.