Sarah Suydam's profile photo

Sarah Suydam

Grand Rapids

Managing Editor at West Michigan Woman

Managing Editor at Groups Today

I swear I'm not angry, that's just my face

Articles

  • 1 week ago | groupstoday.com | Sarah Suydam

    As misconceptions of costs and outdated stereotypes fall to the wayside, more and more travelers—specifically in the Millennial and Gen Z demographic—are recognizing the benefits of working with tour operators and travel advisors for planning their adventures. But how do you capture the attention of these travelers?

  • 2 weeks ago | westmichiganwoman.com | Sarah Suydam

    The 2025 Brilliance Awards, an annual celebration of the dynamic talent, spirit and intellect of those who tackle issues facing professional women, took place April 24 at Frederik Meijer Gardens & Sculpture Park. As the West Michigan Woman community gathered once more for an evening filled with awards, drinks, dining and music, we were reminded of the many inspiring stories of the women and men within the community who truly elevate others and blaze trails of inspiration.

  • 3 weeks ago | groupstoday.com | Sarah Suydam

    Sheri Fazleabas began her 40 years of travel industry experience with renowned travel agency Thomas Cook in 1978. Twenty-two years later, she went on to found her own company, A&S Signature Journeys (ansjourneys.com). Today, as President of A&S, Fazleabas and her team of tour operators specialize in customizing tours for travel to Asia, Africa, South and Central America, the Pacific and the Middle East, and over the past four years have booked over 1,000 trips.

  • 1 month ago | groupstoday.com | Sarah Suydam

    Outside of seeing the sights and checking items off bucket lists, group travel inherently brings people together. It exposes travelers to not only new experiences, but also new conversations, connections and friends. And much like coordinating a big social gathering, group travel professionals are often focused on the logistics and "meat" of an itinerary—along with the hope that their group enjoys each other's company and gets along.

  • 1 month ago | groupstoday.com | Sarah Suydam

    Known for its calm and soothing scent, lavender is a popular flowering plant said to promote sleep, relieve stress, and boost mood. At the very least, we know it makes for some great body products, along with décor for your garden and home. And when the purple fields of lavender bloom each year, visitors are eager once more to feel immersed in their waves of relaxation.

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