Sawaram Suthar

Ahmedabad

Owner and Publisher at The Next Scoop

Director @Middleware_Labs, Backed by @ycombinator W23, Growth Marketer, Entrepreneur, Contributor @HuffingtonPost, @entrepreneur and more

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Articles

How Biometric Authentication Is Reshaping Digital Marketing and Customer Trust

1 month ago | thenextscoop.com | Sawaram Suthar

Curious how adapting biometric authentication can reshape digital marketing and build trust among customers? Take a look. Nowadays, consumers can encounter brands on websites, through apps, with wearables, and on smart devices. Users demand convenience, personal service, and safety in every interaction with a company. As more businesses and individuals worry about privacy and security, companies are considering how to protect their customers’ trust.
How important is flexibility in valuation models for startups operating in uncertain markets?

1 month ago | thenextscoop.com | Sawaram Suthar

Curious how flexibility is important in valuation models for startups operating in uncertain markets? Take a lookIn recent times, the share prices of US companies, private as well as public, have been extremely volatile due to inflation, interest rate uncertainty, and tariffs. Such factors that affect all companies across industries are collectively referred to as market conditions. Investing in uncertain markets can be extremely risky, yet extremely rewarding.
Cursor vs GitHub Copilot: A Comparison of AI Coding Assistants

1 month ago | thenextscoop.com | Sawaram Suthar

With the rapid growth of AI code assistants, it's hard to find which is better. So, I have compared Cursor vs Github Copilot with feature by feature. Take a look In the rapidly evolving landscape of AI-assisted software development, Cursor and GitHub Copilot have emerged as two leading tools transforming how developers write code. If you’re wondering or want to know which one is better and why.
Video Marketing for Today’s Consumer: The Power of Brand Storytelling

1 month ago | thenextscoop.com | Sawaram Suthar

Curious how short-form video storytelling can enhance your branding. Learn the power power of short-form video marketing with examples. Technology is ever evolving, changing the way consumers engage with brands – and how brands market to consumers.
Cracking the Amazon Code: How Brands Are Winning with Human Insight and AI

2 months ago | thenextscoop.com | Sawaram Suthar

Curious how brands use human insight and AI to delivery great experience to their customers. Take a look... In the fast-paced world of Amazon selling, making data-driven decisions is no longer optional — it’s essential. The catch? I see so many brands relying only on their best guess and the quantitative metrics provided by Amazon’s native A/B testing tool, Manage Your Experiments (MYE).
How Data-Driven Marketing Is Reshaping B2B Strategy in 2025

2 months ago | thenextscoop.com | Sam Makad |Sawaram Suthar

Curious how data-driven marketing is reshaping b2b strategy in 2025? Read this articleFirstly, Begin Understanding the Shift in B2B Marketing Areas. Have you ever felt that marketing with b2b data via cold emails and outreach is effective? And why is it most preferred? Because a report by WordStream states that digital marketing is in better condition. Globally, it’s expected to hit $667 billion in 2024 and climb to around $786 billion by 2026.
13 Effective Sales Collaterals for Business Success

2 months ago | thenextscoop.com | Syed Balkhi |Sawaram Suthar

Sales collaterals are efficient tools for your sales team. They help you engage your prospects at each stage of the buyer’s journey and grow your conversions. Let’s talk about a few noteworthy ones that drive the best results. Sales collaterals are efficient tools that can help you connect with your potential customers at different stages of the buyer's journey. They're must-have tools in your arsenal as a sales professional.
From Start-Up to Scale-Up: Lessons in Building a Future-Proof AdTech Company

2 months ago | thenextscoop.com | Sawaram Suthar

If you want to start something around adtech or already started but not able to scale it. This article highlights some strategies to make it happenRemember that iconic scene in The Social Network where the movie version of Mark Zuckerberg mutters, “A million dollars isn’t cool. You know what’s cool? A billion dollars”? Well, in AdTech, we know what may be cooler than a billion dollars — a sustainable, future-proof company that doesn’t implode under its own weight when it tries to scale.
Cross-Channel Marketing: How to Create a Seamless Customer Experience?

2 months ago | thenextscoop.com | Sawaram Suthar

Discover how cross-channel marketing can create a seamless customer experience. Learn strategies, best practices, and tools to unify your brand messaging across multiple platforms and boost engagement. In the modern digital landscape, consumers enjoy convenient access to social media, email, websites, and physical stores, allowing them to interact with brands effectively.
Marketing in the Metaverse: Is It Worth the Investment in 2025?

Mar 25, 2025 | thenextscoop.com | Sawaram Suthar

Discover the latest trends in marketing in the metaverse for 2025. Learn about ROI, real case studies, and if it's worth investing in metaverse advertising. You likely heard about the metaverse hype a few years back. If you’ve Googled a bit, you know that the metaverse is like a virtual world. People can do many things they can do in real life, like chatting, holding meetings, and even marketing. Although metaverse hype has cooled, some remain optimistic.