Scott Gillum

Jan 16, 2025 | martech.org | Scott Gillum

AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. An interesting piece of research was released in late December but may have been lost in the busy holiday season.

Dec 5, 2024 | msn.com | Scott Gillum

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Dec 5, 2024 | martech.org | Scott Gillum

“You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. If you go too shallow, then the message lacks relevance and connection to buyers. It’s a challenge we’ve faced while working with clients over the years.

Nov 27, 2024 | martech.org | Scott Gillum

As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity are raising billions to challenge the dominance of Google, Microsoft, Apple and Meta. Still, the question remains: Will the AI wave create lasting winners, or is it a bubble waiting to burst? AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion.

Oct 24, 2024 | martech.org | Scott Gillum

There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not learned sooner. It reads, “If you don’t make time for your wellness, you will be forced to make time for your illness.” This also applies to marketers and martech managers who are juggling multiple campaigns, tight deadlines and ever-evolving technologies. In the rush to deliver results, it’s easy to overlook the importance of one’s own well-being.