Scott Mcdonald

2 months ago | theinvestor.vn | Scott McDonald |Scott Mcdonald |Nguyen Manh Hung |Nguyễn Mạnh Hùng

By Scott McDonald, Nguyen Manh Hung Mon, February 24, 2025 | 1:11 pm GMT+7 Vietnamese businesses should prioritize digital transformation over price-based competition, and strengthening online presence and adapting to the evolving e-commerce environment are essential, write Dr Scott McDonald, a lecturer, and Dr Nguyen Manh Hung, a senior program manager, at RMIT Vietnam. The rapid growth of Chinese e-commerce platforms brought intense competition.