Scott McDowell

3 weeks ago | squarespace.com | Scott McDowell

Tariffs aren’t just a matter for multinational corporations, they also impact small businesses and entrepreneurs. Tariffs can influence everything from your pricing to how you communicate with customers, especially if you’re selling physical goods or relying on materials and components to create what you sell. Understanding how tariffs work, where they show up in your supply chain, and how to respond to rising costs can help you protect your business and plan ahead.

2 months ago | squarespace.com | Scott McDowell

Artificial intelligence is no longer just a hot trend, it’s becoming a foundational layer in how businesses are built and operated. For entrepreneurs with a bit of technical know-how, AI can open up a world of opportunities. In this guide, we’ll explore promising AI business ideas, how to evaluate which ones suit your skills and goals, and what to consider as you turn your idea into a revenue-generating venture.

Jan 29, 2025 | squarespace.com | Scott McDowell

If you’ve ever heard the advice to work keywords into your website copy but didn’t know where to start, you’re not alone. Search engine optimization (SEO) can be one of the most confusing parts of running a website. For many website owners, it’s clear that SEO matters—but the “how” feels like a mystery. At the heart of SEO are search keywords: the words and phrases we type into search engines to find answers, products, or services.

Dec 6, 2024 | squarespace.com | Scott McDowell

AI is more than a content tool—it can act as an assistant in breaking down complex (and not-so-complex) branding tasks for your business. Whether it’s helping you to create workflows and automations, analyze the branding of your competitors, create a logo, or develop a tone of voice for your business, AI assistants can cut down on time and effort. How can you leverage AI to help build your brand? We’ll highlight some practical examples and tools to get you started.

Aug 29, 2024 | squarespace.com | Scott McDowell

Can generative AI help you build a website? There’s a lot of hype around generative AI and it can seem overwhelming to the uninitiated—particularly when it comes to creating the correct prompts to get the results you need. Generative AI can be a useful tool to streamline website improvements. But how specifically can AI assist in making your website more effective? It’s all about creating the right prompts. This guide will provide you with actionable ideas to start using AI in your website creation.