Scott McDowell

Morristown

Journalist at Freelance

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Articles

10 AI Business Ideas to Explore in 2025 – Squarespace

3 weeks ago | squarespace.com | Scott McDowell

Artificial intelligence is no longer just a hot trend, it’s becoming a foundational layer in how businesses are built and operated. For entrepreneurs with a bit of technical know-how, AI can open up a world of opportunities. In this guide, we’ll explore promising AI business ideas, how to evaluate which ones suit your skills and goals, and what to consider as you turn your idea into a revenue-generating venture.
How to Do Keyword Research: A Beginner's Guide – Squarespace

Jan 29, 2025 | squarespace.com | Scott McDowell

If you’ve ever heard the advice to work keywords into your website copy but didn’t know where to start, you’re not alone. Search engine optimization (SEO) can be one of the most confusing parts of running a website. For many website owners, it’s clear that SEO matters—but the “how” feels like a mystery. At the heart of SEO are search keywords: the words and phrases we type into search engines to find answers, products, or services.
AI and Brand Strategy: Tips and Use Cases – Squarespace

Dec 6, 2024 | squarespace.com | Scott McDowell

AI is more than a content tool—it can act as an assistant in breaking down complex (and not-so-complex) branding tasks for your business. Whether it’s helping you to create workflows and automations, analyze the branding of your competitors, create a logo, or develop a tone of voice for your business, AI assistants can cut down on time and effort. How can you leverage AI to help build your brand? We’ll highlight some practical examples and tools to get you started.
10 AI Prompt Examples for Websites – Squarespace

Aug 29, 2024 | squarespace.com | Scott McDowell

Can generative AI help you build a website? There’s a lot of hype around generative AI and it can seem overwhelming to the uninitiated—particularly when it comes to creating the correct prompts to get the results you need. Generative AI can be a useful tool to streamline website improvements. But how specifically can AI assist in making your website more effective? It’s all about creating the right prompts. This guide will provide you with actionable ideas to start using AI in your website creation.
How to Create a Business Plan: A Complete Guide – Squarespace

Aug 1, 2024 | squarespace.com | Scott McDowell

A business plan is a helpful step to create a roadmap as you start or start to grow your business. This guide will explain the value of having a business plan and provide a detailed, step-by-step process to help you create one. Think of a business plan as more than just a theoretical overview. It is a practical, actionable resource that informs your business as you grow. What is a business plan?
ScotEID's perspective on bovine EID challenges

Jun 27, 2024 | thescottishfarmer.co.uk | Scott McDowell

SIR, The June 22 article, Union calls for UHF rollout, included lengthy quotes from an ALIDMA spokesperson, making various assertions that need to be challenged. First, rather than ALIDMA members being excluded, there has – since the international conference held at Dingwall Mart in 2012 – been an open invitation to any manufacturer of tags or readers from the UK or abroad to work with ScotEID on developing UHF technology in Scotland.
6 Discount Strategies for Online Stores – Squarespace

Jun 21, 2024 | squarespace.com | Scott McDowell

Discounts can be a powerful lever to increase sales figures and build customer loyalty. Using discounts effectively, however, requires an understanding of the types of discounts at your disposal and knowing when to deploy them. Using discounts in a strategic way will delight your customers and pay dividends for your business. Take the time to learn how to develop a discount strategy and experiment with different types of discounts to find out what works best for you and your business.
6 Confirmation Email Template Examples – Squarespace

May 1, 2024 | squarespace.com | Scott McDowell

Confirmation emails may seem like something clients and customers view as an afterthought, but they’re an important part of your overall email marketing strategy. Whenever a customer buys something online, registers for a course, or signs up for your email list, an automatic confirmation email acts as their digital receipt and provides clarity about their transaction. It’s also another opportunity to interact with them and make an impression.
What Are Digital Products? 11 Types You Can Sell Online – Squarespace

Apr 2, 2024 | squarespace.com | Scott McDowell

In the past few years, the market for digital products has flourished, offering endless opportunities for aspiring creatives and entrepreneurs. But what exactly is a digital product, and how does it fit into your business? Digital products include any non-physical product, from video classes to memberships and art downloads. Many content creators and creatives view digital products as the best way to earn passive income.
What Is A Link In Bio? – Squarespace

Mar 25, 2024 | squarespace.com | Scott McDowell

It’s no secret that social media platforms have become essential tools for personal branding, content creation, and networking. Whether you're a content creator, entrepreneur, or simply an avid social media user, you've no doubt come across the phrase "link in bio" while scrolling through Instagram or TikTok. But what exactly does it mean, and why is it important to have a link in bio for your own project or business?