Seth Arenstein

2 weeks ago | cablefax.com | Seth Arenstein

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Oct 25, 2024 | commpro.biz | Seth Arenstein

For communicators, the Oct. 16 Fox News Channel sit-down with Vice President Kamala Harris was must-watch viewing. Though Harris’ legal experience undoubtedly helped her, the 20-minute session also was a free ad for PR pros who offer media training and interview preparation. For a dwindling number of journalists, fulfilling their audience’s information needs is top of mind.

Sep 4, 2024 | commpro.biz | Seth Arenstein

Several things stood out about the CNN Harris-Walz interview besides the candidates’ performances. The evening demonstrated something PR pros know well: sometimes less is more. In addition, the interview explained why some of the best Americans hesitate when considering political office.

Mar 25, 2024 | commpro.biz | Seth Arenstein

The controversy about Major League Baseball’s best, most versatile and highest-paid player, Shohei Ohtani, 29, shares one characteristic with the 2024 presidential election. Each illustrates an obstacle communicators face repeatedly – getting people to listen; the public sometimes forms its opinion long before PR pros can develop a story. For instance, while the election is months away, most voters already know the party they’ll support. They probably knew a year or so ago.

Jan 25, 2024 | commpro.biz | Seth Arenstein

The most egregious termination example occurred pre-holiday in Dec. 2021 when Vishal Garg, CEO of real estate firm better.com, invited 900 employees to a Zoom meeting. Upon starting the meeting Garg somewhat cavalierly and with little empathy told them: "If you're on this call, you're part of the unlucky group being laid off … your employment here is terminated.