Seth Blank

Apr 12, 2024 | cuinsight.com | Seth Blank |Tracey Jackson |John Goltz |Nanci Wilson

While new requirements often elicit groans from busy bank marketers, the latest around email authentication from Google and Yahoo are crucial measures — not unnecessary burdens. As tempting as it may be to dismiss these sender requirements as just more red tape, ignoring them could directly impair a marketer’s ability to reliably deliver emails and drive campaign results. At the end of the day, a marketer’s top priority is to send messages and campaigns that their subscribers want to receive.

Apr 12, 2024 | thefinancialbrand.com | Seth Blank

Email authentication is now mandatory in 2024. To avoid emails going to spam or being blocked, marketers must urgently comply with new identity verification requirements from Google and Yahoo by authenticating their email sending infrastructure. FacebookTwitterLinkedInEmailPrintWhile new requirements often elicit groans from busy bank marketers, the latest around email authentication from Google and Yahoo are crucial measures — not unnecessary burdens.

Oct 5, 2023 | itnerd.blog | Seth Blank

By  Seth Blank, CTO, ValimailGoogle’s announcement on October 3, 2023, is a massive change that is intended to impact email senders who send more than 5,000 emails to Gmail inboxes each day. In order to make Gmail inboxes trusted and safe spaces for recipients, Google will be enforcing a handful of new requirements for these types of senders.