
Seyth Miersma
Editorial Director, USA Automotive at Motorsport Network
This tall man is looking at your car
Articles
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1 week ago |
topspeed.com | Seyth Miersma
Mustang versus Camaro. STI versus Evo. Ford versus Ferrari. The automotive landscape is rife with rivalries that color the record books and occasionally inspire tattoos. “Hyundai vs. Dodge” may have seemed like an unlikely next chapter in the annals of motoring history, but starting tomorrow, a new grudge match is about to emerge at the 41st running of One Lap of America.
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4 weeks ago |
topspeed.com | Seyth Miersma
In much the same way Hyundai morphed from a budget car option to a world-class competitor to Japanese and American car models a decade ago, the emergent Genesis luxury sub-brand seems to be hitting all of the marks for a premium player at a record pace. Less than a decade ago, Genesis was a complete unknown, launching a pair of entry-lux sedans into the U.S. market with little fanfare.
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1 month ago |
topspeed.com | Seyth Miersma
The hardest job in the car business is selling customers on the “vibes” of your small SUV. Of course, that segment has the form factor every American non-truck buyer has preferred for a decade now. But telling the correct story to get shoppers to pick your two-box vehicle over the competition’s two-box vehicle can often be a black art. Offering a genuine competitive advantage does tend to help.
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1 month ago |
carsfancy.com | Seyth Miersma
For those of us not in Switzerland last week, and instead watching the debuts and big surprises from the sidelines of the 2025 Watches and Wonders event, it felt like a pretty big moment in the industry. There were monumental new models or key updates to core models from Rolex (natch), IWC, Jaeger-LeCoultre, Hublot, and Lange – just to name a few of the heavies. Of course, normal nerds without seven-figure watch budgets were excited to see a ton of releases from workaday luxury maker Tudor.
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1 month ago |
topspeed.com | Seyth Miersma
Point the wheel east heading out of San Diego, get off of the interstate as soon as you’re able, and chances are good that a wonderful driving road will rise to meet your tires. The roads that curve through the expansive Cleveland National Forest are frequently used by automakers for new car test drive programs, and for good reason.
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