Shamus Alley

Dec 2, 2024 | wearetrueline.com | Jim Cavan |Shamus Alley |Haj Carr |Erica Berry

Reading Time: 2 minutesBrands. They’re everywhere, millions of them, and in a way they always have been, going all the way back to the ancient Egyptians, who marked their livestock with recognizable symbols. By contrast, personal branding is a relatively new concept, first introduced by Tom Peters in a 1997 article for Fast Company magazine. It has quickly grown into a multi-billion-dollar industry relied on by everyone from athletes and politicians to job seekers of every stripe.

Dec 2, 2024 | wearetrueline.com | Erica Berry |Shamus Alley |Haj Carr

Reading Time: 3 minutesOne of the biggest challenges in recruitment is convincing top talent that your organization is a great place to work. With highly skilled candidates having many options, differentiating your organization as a preferred employer is critical. This process should begin long before you post a job or conduct interviews.