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Shane Thomas

Calgary, Canada

Making sense of innovation in agribusiness | @UpstreamAg - Weekly newsletter delivering essential news and analysis for agribusiness leaders

Featured in: Favicon substack.com (+1) Favicon agweb.com Favicon thedailyscoop.com Favicon farm-equipment.com Favicon no-tillfarmer.com Favicon precisionfarmingdealer.com Favicon globalagtechinitiative.com Favicon upstream.ag Favicon agequipmentintelligence.com

Articles

  • Upstream Ag Insights - April 7th 2025

    2 weeks ago | upstream.ag | Shane Thomas

    Welcome to the 258th edition of Upstream Ag Insights—the most trusted resource for strategic insights by over 20,000 agribusiness leaders. Upstream Ag Insights is written by agribusiness professionals, for agribusiness professionals. Below you’ll find critical industry news, strategic frameworks, and detailed analysis designed to give you a competitive edge and satiate your curiosity.

  • Upstream Ag Professional - March 2nd 2025

    1 month ago | upstream.ag | Shane Thomas

    Welcome to the 83rd Edition of Upstream Ag Professional First off, thank you for your patience during this week’s transition to the new platform. There were some emails that went out that looked phishy, some saying subscriptions ended and some with broken links to log in, so thank you for bearing with me.

  • Important Notice Regarding Upstream Ag Professional

    1 month ago | upstream.ag | Shane Thomas

    Hi Everyone,This is a notice to let you know I’m switching Upstream Ag Professional to a new and improved platform beginning today. Important: Since Upstream is moving to a new platform you might get a notification/email from Substack that your subscription has ended. This is not true and you can ignore it. Everything will continue as normal. No action is needed on your end. Professional Edition #83 will arrive in your inbox Sunday as usual…Just with a slightly different look.

  • Upstream Ag Professional - February 23rd 2025

    2 months ago | upstream.ag | Shane Thomas

    Paid episodeThe full episode is only available to paid subscribers of Upstream Ag

  • Jord BioScience Raises $7 million Series B: Biological Performance Enhancement

    2 months ago | upstream.ag | Shane Thomas

    Jord BioScience, a leading science and analytics company providing customizable microbial solutions for agriculture, announced the closing of its Series B round. This funding round will accelerate Jord BioScience's development and commercialization of innovative microbial technologies to deliver next-generation crop inputs.

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Shane Thomas
Shane Thomas @ShaneAgronomy
7 Apr 25

RT @DKentFraser: The pressure on traditional retail is mounting. Loyalty is fading, digital expectations are rising, and the farmer’s path…

Shane Thomas
Shane Thomas @ShaneAgronomy
7 Apr 25

RT @StratusResearch: Our 2024 Evolution of Channel Influence study was featured in @UpstreamAg! Shane Thomas unpacks key trends reshaping…

Shane Thomas
Shane Thomas @ShaneAgronomy
6 Apr 25

RT @JanetteJoyB: I can't get over how many parallels can be drawn between the "data is the new oil" era in ag and the rise and fall of 23an…