Shannon Deep
Co-Host at Song Salad
INACTIVE ACCOUNT because fuck Neo-Nazis. Find me on Bluesky: @sldeep.bsky.social
Articles
Brand Storytelling isn’t Fluff. It’s the Deciding Factor Between Differentiation and Commoditization
1 month ago |
thecmo.com | Shannon Deep
B2B SaaS startups are notoriously bad at playing the long-term brand game. Under pressure from investors, market trends, and competition, leadership encourages short-term “make number go up” tactics. Tactics that might goose conversion and revenue now but build no brand equity and lasting customer loyalty. Tactics that garner no press, positive public sentiment, or creative accolades. You know what can do all those things? Brand-level storytelling.
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Sep 19, 2023 |
aroundthebonfire.substack.com | Shannon Deep
đ Hi there, this newsletter is a production of Bonfire, a brand and storytelling company, helping businesses and individuals embrace creativity. And if you want to dive deeper, get in touch with us for 1:1 coaching or 1:many consulting. Musically, [Kumbaya] came to be thought of as a childrenâs campfire song, too simple or too silly for adults to bother with. Politically, it became shorthand for weak consensus-seeking that fails to accomplish crucial goals.
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RT @songsaladcast: Ep. 281 - A Treat For Mommy https://t.co/U03TfLWKfQ SURPRISE! Not just a treat for mommy, it's a treat for YOU. Shannon…
I could name names.
Seeking advice from authors/agents using QueryManager/QueryTracker: What are we doing with the "Query Letter" form field when almost all the usual parts of a query letter (bio, pub history, pitch, synopsis, comp titles) are all being asked for in other parts of the form?
