Shannon Hurd

Ladera Ranch

Editor-in-Chief at Vows: The Bridal & Wedding Business Journal

Featured in: Favicon

vowsinsight.com

Articles

Golden Threads of Success

Jan 23, 2025 | vowsmagazine.com | Shannon Hurd

View Article As Printed Photo Credits: Charity Huffman, CE Studios, www.ce-studios.com Syble Latta is among an elite group. According to available data, less than five percent of small businesses last 50 years. Not only has Latta, the owner and founder of Poffie Girls Inc. in Gastonia, N.C., achieved this milestone, but she has done so in spite of significant challenges.
The Marketing Maven

Dec 1, 2024 | vowsmagazine.com | Shannon Hurd

View Article As Printed Photo Credit: Kerry Paradis Photography www.kerryparadisphotography.com; FB & IG @kerryparadisphotography Bridget Moore may be fitting brides into their dream dresses, but it’s her sharp marketing mind that has K&B Bridals standing out in an industry full of competition. The owner of three Maryland-based boutiques – in Bel Air, Hagerstown and Takoma Park – as well as a couple of related side businesses, Bridget has excelled in large part due to a marketing focus.
The Un-Bridal Store

Sep 18, 2024 | vowsmagazine.com | Shannon Hurd

View Article As Printed Photo Credit: Broken Arrows Photography IG: @brokenarrowsphotography Brandi Nehmer didn’t grow up dreaming about owning a bridal store. Rather the 46-year-old entrepreneur, who loves sports and the outdoors, originally went to college to become a PE teacher. But life has a funny way of working out, and today, two decades later, Brandi indeed owns an award-winning bridal store.
Heart of a Teacher

Aug 4, 2024 | vowsmagazine.com | Shannon Hurd

View Article As Printed Photo Credits: Credit: Abby Skye Photography Mindi Linscombe has a passion for education. The 43-year-old entrepreneur started her career as a teacher (high school and elementary Spanish plus adult ESL at a junior college). Even after switching to bridal in 2008, education remains a dominant theme throughout her business life.
Dress Gallery...A Giving Mindset

Feb 7, 2024 | vowsmagazine.com | Shannon Hurd

View Article As Printed Photo Credits: Shelby Laine Photography, IG @shelbylaine The indomitable British statesman Winston Churchill once said, “We make a living by what we get, but we make a life by what we give.”Certainly, giving back – to the people she encounters, to her brides, to her employees – is a huge part of who April Huang is. The 46-year-old entrepreneur, who founded Dress Gallery in Wichita, Kan.
Monica's Bridal...Gut Feelings and Gorgeous Gowns

Dec 6, 2023 | vowsmagazine.com | Shannon Hurd

View Article As Printed Credit: Paige Ivey Evatt, Ivey Photo, www.iveyphoto.com To excel in business, you must identify what you do best and do your best at it. This is an approach Monica’s Bridal has taken to heart. The Chattanooga, Tenn., boutique, co-owned by Stephanie Palmer and Allie Holland, is exclusively focused on bridal, with the goal of providing the very best luxury experience to brides.
Gut Feelings and Gorgeous Gowns

Dec 5, 2023 | vowsmagazine.com | Shannon Hurd

View Article As Printed Credit: Paige Ivey Evatt, Ivey Photo, www.iveyphoto.com To excel in business, you must identify what you do best and do your best at it. This is an approach Monica’s Bridal has taken to heart. The Chattanooga, Tenn., boutique, co-owned by Stephanie Palmer and Allie Holland, is exclusively focused on bridal, with the goal of providing the very best luxury experience to brides.
The Ultimate...Thriving through transformation

Sep 27, 2023 | vowsmagazine.com | Shannon Hurd

View Article As Printed Photo Credit: Samantha Dahlborg, Studio Citrine There’s a love story going on in the San Francisco area. It isn’t about a couple per se but two women – a mom and daughter duo – and their beloved careers in bridal. In fact, they so love what they do that they’ve made a mark, setting their business on the map as being one of the most hip, fashionable bridal shopping experiences on the West Coast, if not the entire United States.
Thriving Through Transformation

Sep 26, 2023 | vowsmagazine.com | Shannon Hurd

View Article As Printed Photo Credit: Samantha Dahlborg, Studio Citrine There’s a love story going on in the San Francisco area. It isn’t about a couple per se but two women – a mom and daughter duo – and their beloved careers in bridal. In fact, they so love what they do that they’ve made a mark, setting their business on the map as being one of the most hip, fashionable bridal shopping experiences on the West Coast, if not the entire United States.