Shannon Thaler

New York

Journalist at Freelance

now: business reporter @nypost | then: DailyMail US, BizBash

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Articles

Event Profs in Canada Share Their Favorite Vendors

2 weeks ago | bizbash.com | Shannon Thaler

Looking for a high-quality AV partner or a caterer who can rise to the challenge? Look no further. Here, we asked event industry professionals based in Canada to share their go-to collaborators for events of all types. Bianca Knop & Kelly ThorpePhoto: Courtesy of Wildfire Experiential and EventsBianca Knop & Kelly Thorpe Knop and Thorpe are co-founders of Wildfire Experiential and Events, an independent marketing and events firm based out of Vancouver, British Columbia.
Event Profs in the U.S. Share Their Favorite Vendors

2 weeks ago | bizbash.com | Shannon Thaler

Looking for a high-quality fabricator or a caterer who can rise to the challenge? Look no further. Here, we asked event industry professionals throughout the U.S. to share their go-to collaborators for events of all types.
Inside BRANDEditâ€™s Influencer-Only LA Grocery Pop-Up

3 weeks ago | bizbash.com | Shannon Thaler

LOS ANGELESâ€”A vacant Melrose Avenue storefront got a checkout-worthy face-lift for BRANDEditâ€™s Spring Grocer Influencer Experience, where shelves were stocked for maximum organic content. From April 10-11, the pop-up grocery store ditched traditional displays of fresh produce for the freshest in beauty, wellness, style, and good-for-you snacks.
Inside Augusta After Dark

4 weeks ago | bizbash.com | Shannon Thaler

AUGUSTA, GA.â€”The 2025 Masters Tournament took place April 7-13 at Augusta National Golf Club, ending in Rory McIlroy earning his first green jacket following a nail-biting playoff. It was his 17th time attending the Masters.
Inside Monkey 47’s Mysterious Event Tour

1 month ago | bizbash.com | Shannon Thaler

Throughout the month of March, Monkey 47 embarked on a three-city experiential tour across the U.S., inviting spirits industry trade professionals into the German Black Forest—”The Schwarzwald”—which is home to 47 botanicals the gin is made with.
Inside Benefit Cosmetics' Basketball-Themed Mascara Launch

1 month ago | bizbash.com | Shannon Thaler

LONDON—Benefit Cosmetics scored big with a five-day, basketball-themed pop-up showcasing its new BADgal Bounce Mascara. Dubbed Club Bounce, the sporting arena was more of a pink playground where every touchpoint referenced the mascara’s promise for a “full, fluffy, and lifted” effect.
Inside New York Botanical Garden’s 2025 Orchid Dinner

1 month ago | bizbash.com | Shannon Thaler

NEW YORK—The New York Botanical Garden (NYBG) hosted its annual Orchid Dinner at The Plaza Hotel on Feb. 27 to commemorate NYBG’s Orchid Show that takes over the 250-acre National Historic Landmark each year. The show’s 2025 theme, “Mexican Modernism,” was ever-present at The Plaza—the Orchid Dinner's host for the past nine years—as 39 floral and interior design teams crafted 39 centerpieces that could only be described as vibrantly over the top.
How to Maximize Ad Campaigns with Events

1 month ago | vendelux.com | Shannon Thaler

What if the secret to driving home the message in a series of advertisements could be achieved, not with another newsletter or LinkedIn post, but with an event? After all, “events provide a tangible touchpoint that ad campaigns alone cannot,” per Liz Yoseolowitz, the global chief marketing officer of independent media agency Brainlabs.
On Air Fest Turned Up the Volume on Attendance, Content, and Star Power

2 months ago | bizbash.com | Shannon Thaler

BROOKYLN, N.Y.—The 2025 iteration of On Air Fest marked the year of “more” for the podcast festival. For starters, its three-day run Feb. 19-21 brought nearly 2,000 people to Brooklyn, marking an approximately 40% increase from last year’s attendance figures, according to Scott Newman, the founder and director of both On Air Fest and work x work, the creative agency behind the fest’s production.
Inside X Games Aspen 2025

Feb 4, 2025 | bizbash.com | Shannon Thaler

ASPEN, COLO.â€”Aspenâ€™s icy Buttermilk Mountain was covered in event inspo as brands sponsoring the 2025 X Games decked out the grounds in steal-worthy activations and fan experiences. But before looking beyond the SuperPipe, letâ€™s review the basics: Japanese snowboarder Hiroto Ogiwara and Italian skier Miro Tabanelli both made history in their respective sports after successfully landing 2340sâ€”a staggering six and a half rotations.