Sheena Iyengar

Aug 24, 2023 | hbr.org | Sheena Iyengar

While history would like you to believe breakthroughs are the result of genius inspiration, or divine intervention, the truth is far more prosaic. Whether it’s the invention of basketball or an organization-wide system for learning and innovation, our greatest minds have arrived at their Eureka! moments by way of clever choosing.

Jul 20, 2023 | dialnet.unirioja.es | Sheena Iyengar

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Jun 23, 2023 | time.com | Sheena Iyengar

Let’s face it. We’re more distracted than ever. Why remember anything when I can just Google it? Why summon the attention to read a book when I can just scroll through Twitter? Some philosophers believe that ChatGPT and its siblings will further diminish our ability to do the kind of “deep work” needed to spark creativity and breed big ideas. What good are the tools if we begin to rely on them so much that we no longer have the capacity to think bigger?

May 3, 2023 | news.columbia.edu | Jeremy Dauber |Glenn Denning |Sheena Iyengar

A biography of comedian Mel Brooks, a novel about an Asian American basketball star, a guide to thinking big and creatively, a history of poverty and wealth in East Africa: These are just a few of the books on a wide range of topics that Columbia and Barnard faculty members have published lately.

Apr 26, 2023 | porchlightbooks.com | Sheena Iyengar

The common definition of an innovation is “something new and useful.” By definition, every combination is new. That’s the easy part. The hard part is to identify a high-quality combination that’s useful as well. So, how do we create the most useful combinations (which, as Poincaré notes, are in the infinite minority)? That’s the question my new book, Think Bigger, will answer.