Sheena Taff's profile photo

Sheena Taff

Articles

  • 3 weeks ago | eyecarebusiness.com | Kerri Ann DeCindis |Veronica Daub |Jennifer Ford |Sheena Taff

    Framing Our Future Editor's LetterToday's kids will shape the future of eyewear. Optometric Business Tracker: Childhood Myopia Rates EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores contact lens adoption in myopic children.

  • 1 month ago | eyecarebusiness.com | Kerri Ann DeCindis |Veronica Daub |Sheena Taff |Jennifer Ford

    Enduring Elegance Barton Perreira’s cofounder and designer offers insight into the future of the brand and the changing landscape of luxury eyewear. Fundamentals of Premium Lenses ➤ Back to BasicsThis month’s optical-focused primer reveals the fundamental elements of premium lenses. Harnessing Contact Lens Search Data ➤ Building ContactsA Contact Lens Institute search-term study reveals key consumer insights.

  • 2 months ago | eyecarebusiness.com | Kerri Ann DeCindis |Veronica Daub |Sheena Taff |Jennifer Ford

    TrendSpotting: Sustainability in Sight To mark Earth Month, EB shares a collection of recent sustainability efforts across the optical industry. Optometric Business Tracker EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN shares insights into polycarbonate lenses as a key lens opportunity for patients.

  • Mar 1, 2025 | eyecarebusiness.com | Kerri Ann DeCindis |Veronica Daub |Sheena Taff

    Optometric Business Tracker EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN focuses on how age and insurance impact eyewear purchases. Staff Hiring, Training + Retention Front-desk fodder: ECPs dish on qualities and qualifications to look for when filling this key position.

  • Jan 7, 2025 | invisionmag.com | Sheena Taff

    PATTERNS CAN TAKE on many iterations but there are some tried and true classics that belong on any board: stripes, checks and polka dots. Whether your wearers want to channel retro vibes or modern edge, patterned frames are their ticket to standout style. LafontA playful juxtaposition of linear and circular patterns, creating an optical rhythm. The stripes of the Pele-Mele in color 3766 lend a sense of structure and direction, while the polka dots add a touch of whimsy.

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