Shefali Khanna

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Articles

Unlocking B2B Marketing Momentum: Aligning AI and Strategy to Achieve Targets

Nov 14, 2024 | reputationtoday.in | Shefali Khanna

Do you feel pressured to deliver results especially when sales cycles seem to drag beyond a 6–8-month cycle for no reason? You’re not alone. According to recent McKinsey research, 76% of CMOs face mounting pressure to demonstrate short-term ROI while managing reduced resources. However, as we explored in my previous analysis of B2B holiday marketing strategies, challenging times often present the most significant opportunities for growth—if you have the right timing and strategic alignment.
Unlock Your B2B Holiday Marketing Potential A Conversation for Business Owners

Oct 3, 2024 | reputationtoday.in | Shefali Khanna

Are you leaving money on the table this holiday season? As a B2B business owner, you might think holiday marketing is just for consumer brands. Think again. The holiday season holds untapped potential for B2B businessesYou could be leaving substantial money on the table. The year-end period offers a golden opportunity to not only boost sales but also solidify client relationships and position your business for a strong start in the new year.
The Science behind Newsletters for Personal Branding and Reputation Management

Sep 16, 2024 | reputationtoday.in | Shefali Khanna

With everyone on LinkedIn either having a newsletter or starting one, it’s natural to wonder, “Should I also start a newsletter?”Before initiating the thought, reflect on these questions:Is it worth your time? Can you generate revenue from it? Does it make sense for your long-term strategy? Are you planning to hire a ghostwriter to reflect your voice? Do you want to use it as a tool to attract talent? Is it part of building your personal or business brand?
Heterozygous RAD50 gene variant in a family with systemic sclerosis suggests role of impaired DNA repair mechanisms in disease pathogenesis

Dec 7, 2023 | academic.oup.com | Shefali Khanna |Ranjana Walker |Saurabh Kumar |Kumar Ankur

Accepted manuscripts are PDF versions of the author’s final manuscript, as accepted for publication by the journal but prior to copyediting or typesetting. They can be cited using the author(s), article title, journal title, year of online publication, and DOI. They will be replaced by the final typeset articles, which may therefore contain changes. The DOI will remain the same throughout.