Articles

  • 1 month ago | forbes.es | Ana Mones Cazon |Shelley Zalis |Cristina Romero |Annika Grosser

    Todos hemos dicho alguna vez «porque yo lo valgo» mirándonos al espejo, o «porque tú lo vales» a alguna amiga cuando estaba desanimada. Este icónico lema, perteneciente a L’Oréal Paris, redefinió la belleza y el empoderamiento femenino hace más de 50 años, cuando la palabra ‘poder’ no estaba ni de lejos ligada a ‘mujer’. Aunque fue L’Oréal Paris la marca nos la hizo interiorizar, fue Ilon Specht, publicista y luchadora silenciosa, quien logró cambiar la narrativa en la industria de la belleza.

  • 1 month ago | forbes.com | Shelley Zalis

    Every year, International Women’s Day comes and goes with bold statements and marketing campaigns celebrating women, yet without measurable impact. With the political landscape what it is, we can’t afford to treat IWD as just another moment of recognition. Here’s the truth: women are one of the greatest untapped investments in the world today. They consistently outperform, drive innovation, and shape markets—yet they remain underfunded and undervalued.

  • 1 month ago | imd.org | Shelley Zalis

    I believe in the transformative strength of a “we” culture – one that prioritizes shared leadership, collaboration, and a foundation of respect and kindness in every interaction. Conscious leadership drives this transformation by challenging traditional power structures and reshaping them into shared responsibility rather than hierarchical control. This shift is essential in building workplaces where everyone feels valued and empowered to lead.

  • 2 months ago | forbes.com | Shelley Zalis

    The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the most-watched event of the year. With 115 million viewers in 2024, it remains the single largest stage for advertisers to tell stories, build connections, and drive impact. This year, brands proved that entertainment and representation are no longer separate conversations.

  • 2 months ago | imd.org | Shelley Zalis

    1. If women are ‘empowered’, it implies they need permission from someone elseWe don’t refer to ‘empowered men’ because it’s assumed they already have power. This double standard can make women feel they need a special invitation to play the game. No wonder so many struggle with imposter syndrome. 2.

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Shelley Zalis
Shelley Zalis @ShelleyZalis
22 Apr 25

A reminder to ignore the naysayers. Keep going! #KateWinslet https://t.co/zru8IJqpoF

Shelley Zalis
Shelley Zalis @ShelleyZalis
21 Apr 25

Thank you for the reminder, Vanessa Williams, “The older you get, the less you care about what everybody else has to say.” 👏 https://t.co/da5tPRzkkE

Shelley Zalis
Shelley Zalis @ShelleyZalis
18 Apr 25

All hail the reframe! When circumstances are less than ideal, when outcomes don’t look how you expected, when things take a drastic turn, that’s the moment to reframe. A small shift in perspective can unlock an entirely new path forward. It keeps us from feeling stuck. It https://t.co/oTSu8GOqmu