Sheryl Estrada

United States

Senior Writer at Fortune

Senior Writer at Fortune Analytics Newsletter

I write about trends and people shaping corporate finance for @FortuneMagazine’s CFO Daily | formerly @industrydive | a @SyracuseU 🍊 & @NYUniversity alumna.

Articles

Líderes financeiros ganham papel central na estratégia de IA, diz CFO

1 week ago | einvestidor.estadao.com.br | Sheryl Estrada

Líderes financeiros devem tratar a supervisão da IA empresarial como uma “prova de conceito” — avaliando cuidadosamente os impactos e investimentos potenciais, acompanhando resultados, gerenciando riscos e avaliando regularmente se devem continuar as iniciativas, explicou Marco Steecker, diretor sênior e analista na Gartner, no início desta semana na conferência anual de CFOs da empresa.
e.l.f. Beauty buys Hailey Bieber's Rhode skincare brand for $1 billion

1 week ago | fortune.com | Sheryl Estrada

Tarang Amin, e.l.f. Beauty chairman and CEO and Hailey Bieber, founder of Rhode. Courtesy of e.l.f. Beauty
e.l.f. Beauty buys Hailey Bieber’s Rhode skincare brand for $1 billion

1 week ago | flipboard.com | Sheryl Estrada

NowRhode to be acquired by Elf Beauty for $1 billionBieber says she wants Rhode to be the “biggest beauty brand in the world”. Hailey Bieber’s beauty and skincare brand Rhode has been acquired for $1 …NowHailey Bieber’s Skin Care Firm Rhode To Be Acquired By E.L.F. Beauty In $1 Billion DealThe model, social media star–and wife of singer Justin Bieber–launched Rhode less than three years ago.
e.l.f. Beauty buys Hailey Bieber’s Rhode skin-care brand for $1 billion

1 week ago | aol.com | Sheryl Estrada

Model and entrepreneur Hailey Rhode Bieber came up with a billion-dollar idea—and now cosmetics giant e.l.f. Beauty is paying that sum to acquire it. On Wednesday, e.l.f. Beauty announced it would acquire the Rhode lifestyle brand founded by Bieber, paying $800 million in cash and stock payable at closing, plus an additional potential earnout of $200 million based on Rhode’s growth over the next three years.
AutoZone’s CFO says tariffs have minimal impact on margins as sales climb

1 week ago | fortune.com | Sheryl Estrada

The vast majority of growth is coming from strategic initiatives, according to the company. Getty Images
How AI agents are transforming work-and why human talent still matters

1 week ago | fortune.com | Sheryl Estrada

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Pharma tech CFO says finance is at the center of AI strategy

2 weeks ago | flipboard.com | Sheryl Estrada

I’m not a numbers guy. If I were, I’d probably have chosen a profession that involves more digits on my paycheck. My mom is a retired CFO, and her …
Target’s leadership shuffle: Can a new strategy reverse sales slump and DEI backlash?

2 weeks ago | fortune.com | Sheryl Estrada

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Target’s leadership shuffle: Can a new strategy reverse sales slump and DEI backlash?

2 weeks ago | flipboard.com | Sheryl Estrada

NowWhy the bond market is suddenly freaking out over the ‘Big, Beautiful Bill’CNN — The decidedly unsexy bond market is usually pretty quiet. But when they want to, bond investors can send a loud, clear message to Washington. They did just that Wednesday and Thursday.
The 'executive dilemma': How high-performing CFOs stand out in the C-suite

2 weeks ago | fortune.com | Sheryl Estrada

In recent years, finance chiefs must think of themselves as “executive first, and CFO second,” Rob O’Donohue, a VP and analyst at Gartner, said during the firm’s annual CFO and finance executive conference on Tuesday at National Harbor in Maryland. That means CFOs are now expected to think beyond their primary roles and drive cross-functional initiatives, he said. From my seat, I could see many in the audience nodding in agreement with his statement.