Shin Geon-cheol

Oct 3, 2023 | koreaherald.com | Lee Si-Jin |Mark Whitaker |Shin Geon-cheol

“The Korean Wave in a Post-Pandemic World”By Shin Geon-cheol, Mark WhitakerSpringerSince the late 1990s, South Korean pop culture has gained popularity overseas, with music, TV dramas and films becoming major exports to other Asian countries. The spread of Korean culture has continued, expanding beyond Asia. The term Hallyu, or Korean Wave, was first introduced in China in 1999 to describe the influx of Korean cultural products to the country.