Shira Lazar's profile photo

Shira Lazar

Los Angeles

Host at Audacy

Co-Founder and Host, What's Trending at Freelance

Emmy Nom Host | Founder @whatstrending @peaceinsidelive | 1M+ Followers on Social Media | Sub to my weekly newsletter 👇#ai #Web3 #wellness #creatoreconomy

Articles

  • 1 week ago | inc.com | Shira Lazar

    The creator economy is booming—currently valued at over $250 billion and projected to reach nearly half a trillion dollars by 2027. With more than 200 million creators worldwide, this burgeoning industry is reshaping how we consume content, engage with brands, and even define entrepreneurship. Yet, beneath the surface of viral videos and brand deals lies a pressing issue: the mental health crisis among digital creators.

  • 1 week ago | whatstrending.com | Shira Lazar

    We talk about the highs of the creator economy all the time—brand deals, viral moments, the freedom to be your own boss. But we don’t talk enough about the mental health toll that comes with it. As someone who’s been in this space for over a decade, I’ve seen the emotional rollercoaster creators go through. The pressure to perform. The burnout. The loneliness that comes with tying your self-worth to an algorithm.

  • 3 weeks ago | shiras-newsletter.beehiiv.com | Shira Lazar

    The fact is:If you’re a creator, you’re also a small business. Whether you’re running a company like I am with What’s Trending, or building your own brand as an individual creator, you’re a business owner. Full stop. And when you start thinking about yourself that way, you also start realizing how many tools, benefits, and resources are missing from the creator economy right now. When I first started out, I didn’t fully see it either. It took making mistakes. Running into obstacles.

  • 1 month ago | shiras-newsletter.beehiiv.com | Shira Lazar

    It was a big week for Canva. Its co-founder, Melanie Perkins, once turned down by over 100 investors, is now leading one of the most valuable design platforms in the world, with Canva recently hitting a $49 billion valuation.

  • 1 month ago | shiras-newsletter.beehiiv.com | Shira Lazar

    The recent clash between OpenAI and Studio Ghibli reignited one of the most pressing questions around AI: Can it ever be ethical—especially when it comes to copyright and creative ownership? Suddenly, the cherished characters and iconic styles of Studio Ghibli, a brand and creative legacy built over decades, were replicated with the click of a button and the right prompt.

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Shira Lazar (she/her) 📍Los Angeles, CA
Shira Lazar (she/her) 📍Los Angeles, CA @shiralazar
13 May 25

Thank you 🙏

VentureScope LLC
VentureScope LLC @VentureScope

What can founders learn from @shiralazar’s launch of CreatorCare? In a $250B+ #creatoreconomy, she’s tackling #burnout with real, human-led therapy. A model for building with empathy. Read more in @Inc: https://t.co/4crujYurRL

Shira Lazar (she/her) 📍Los Angeles, CA
Shira Lazar (she/her) 📍Los Angeles, CA @shiralazar
13 May 25

Woah @fastcompany also just picked up on https://t.co/VtucInVBu3 🙏 If you’re a creator in California and need a therapist, we’ve got you. Sign up now. Not in Cali? Drop your location! We’ll be expanding and want to know where to go next! https://t.co/SVhrEHx2P9 https://t.co/xLdvFZ31PG

Shira Lazar (she/her) 📍Los Angeles, CA
Shira Lazar (she/her) 📍Los Angeles, CA @shiralazar
9 May 25

Thank you @kristenscholer @nyse TV for having me on today to chat about https://t.co/VtucInVBu3 @creators4mh 💕 https://t.co/bNuf3uU1aQ