Shiyu Lin

Oct 23, 2024 | mdpi.com | Shiyu Lin |Qian Liu |Yu Xie |Qi Zhang

All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.

Mar 16, 2024 | medium.com | Shiyu Lin

When I clicked on Popcorners’ page, I was instantly drawn to his clean, crisp web design. The cover shows a young black man skateboarding with sunny California in the background, while he holds a bag of popcorn chips in his hand. I started browsing the page with this favorable first impression, expecting a pop-up email sign-up page to contact me and send me more product events and information.

Mar 11, 2024 | medium.com | Shiyu Lin

Brands to enhance their visibility and other popular IP co-names this way is a common way for marketers. However, inappropriate joint names sometimes not only do not play a role in the effect of 1+1 greater than 2 but will be counterproductive to the brand, so the audience will be disgusted with the brand. Can you trust a healthy snack brand selling popped corn chips co-branded with the classic TV show Breaking Bad? Popcorners are a crunchy, wholesome snack that has revolutionized popcorn.

Jan 28, 2024 | medium.com | Shiyu Lin

During my high school years, which was a time of flooding emotions, I met the movies. I wanted to express myself express my emotions or talk about what I was seeing. Cinema is a great medium for me, it’s like a glass house for me, where people can’t see me, but I can observe and record the world from the inside. On a larger scale, what I want to do is to make the unseen seen and the unheard heard.