Shlomo Sprung
Staff Writer at Boardroom
Staff writer, @boardroom. @columbiajourn '11. Jeff Van Gundy says I have the name of the century.
Articles
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1 week ago |
boardroom.tv | Shlomo Sprung
Major League Baseball is making a significant equity investment in the Athletes Unlimited Softball League, the companies announced Thursday, a wide-ranging partnership leading into the start of AUSL’s inaugural season as a team-based league on June 7. While MLB helped revive National Pro Fastpitch via a marketing partnership in 2002 — a league that ran from 2004-2021 — it hasn’t made an investment in another sports league quite like this, per a source close to the league.
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2 weeks ago |
boardroom.tv | Shlomo Sprung
The celebratory chaos in the vicinity outside Madison Square Garden last Friday night was gloriously unhinged. The New York Knicks not only reached their first conference finals in 25 years, but did so at home with a 38-point evisceration of the rival Boston Celtics in Game 6, driving a stake through the defending champs’ hearts and sending their fanbase bing-bonging through the Midtown Manhattan streets. Fans climbed on top of billboards and traffic fixtures.
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2 weeks ago |
boardroom.tv | Shlomo Sprung
The Sunday of Memorial Day weekend is traditionally the most important day of the year on the motorsports calendar. In the morning in the U.S., Formula 1 fans can have breakfast with the iconic Monaco Grand Prix, the crown jewel of the sport’s calendar. Then, you can tune in to the legendary Indianapolis 500, the reason why IndyCar is called the way it is. For the nightcap, NASCAR fans hunker down for the Coca-Cola 600, the longest race of the season held in Charlotte since 1960.
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2 weeks ago |
boardroom.tv | Shlomo Sprung
Before there was global viral sensation AFC Wrexham, a no-name Welsh low-tier soccer club that’s now one level away from the English Premier League thanks to the ownership of Ryan Reynolds and Rob McElhenney as well as the popular Welcome To Wrexham docuseries, there was Sunderland. One of England’s most storied clubs, founded in 1879, the Black Cats won six first division titles from 1892-1936 and have one of the country’s most loyal and vocal followings.
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3 weeks ago |
boardroom.tv | Shlomo Sprung
For the first time since Major League Baseball introduced interleague play in 1997, the sport’s biggest geographic and regional series are being contested simultaneously within Rivalry Weekend. From the Subway Series in the Bronx to the Freeway Series in Anaheim, the Crosstown Cup in Chicago, and the Silver Boot Series in Houston, baseball is ready to celebrate these matchups with promotional opportunities designed to help grow the game.
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