Shweta Jhajharia

Nov 8, 2023 | marketingdonut.co.uk | Shweta Jhajharia

Marketing isn't cheap, so it's understandable that business owners look for value for money. This often that results in a marketing strategy that targets the largest audience possible. However, that can be a mistake. You should instead target your ideal customer. This is where a marketing avatar can helpImagine you sell petrol lawnmowers. You might be tempted to target people with an interest in gardening. But some gardeners live in flats and their gardening takes place on an allotment.

Sep 8, 2023 | businessleader.co.uk | Alice Cumming |Amol Maheshwari |Shweta Jhajharia

Amol Maheshwari is the Managing Partner and heads the M&A division at Growth Idea. Before this, he was Vice President at Morgan Stanley. With two decades of experience in business and investment, Amol is highly regarded as one of the leading authorities in business financial mastery. Shweta Jhajharia is a serial entrepreneur renowned for her international speaking engagements and her role as a prominent global business coach, specialising in delivering guaranteed business growth to her clients.

Aug 1, 2023 | marketingdonut.co.uk | Shweta Jhajharia

Do you know how much your brand is worth? One key measure is brand equity - the value that consumers see in your brand. Shweta Jhajharia explains what brand equity is and how to improve yours The value of brand equity The brand equity of a business comprises all the associations, emotions and experiences that come to mind when a consumer is exposed to the brand. What kind of bond is there between you and your customers? The stronger that bond, the higher your brand equity.