Shyema Azam
Associate Beauty Director, Branded Content at Bustle
beauty editor at Bustle Digital Group/frmr Middle East Beauty Correspondent for @refinery29/@allure_magazine editor. Feed me.
Articles
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1 month ago |
elitedaily.com | Shyema Azam
There’s the no-makeup makeup look, the full glam, and then there’s the perfect in-between — a fresh, sweet glow that defines “strawberry makeup.” Personally, I’m all about the rosy, sun-kissed look. It’s cute, approachable, and that’s why it has such lasting power in the world of food-inspired makeup trends. The technique keeps foundation light, mimicking that natural summer glow, and adds a soft pink flush to the nose and cheeks with just a hint of contour.
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2 months ago |
scarymommy.com | Shyema Azam
Parenting|by Shyema Azam5 minutes agoIf winter’s got you feeling like a rescue squad of one to handle perpetually sniffly kids while powering through your own seasonal survival, then same. Between waking up every day to find a new dry patch on my kids’ faces (seriously, how are there so many?), to taking more therapy showers than I can count, my CVS runs have become more frequent than my coffee ones.
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Dec 10, 2024 |
nylon.com | Shyema Azam
The secret to surviving party season? It’s not just the perfect playlist or fancy heels — it’s makeup that can go the distance whether you’re taking it from day to night or party hopping after hours. If you haven’t put e.l.f. Cosmetics' Power Grip Primer on your radar yet, first of all you’re missing out. But second, and most importantly, with the holidays and popular events gearing up (say, Art Week in humid locales like Miami), you’re going to want to get familiar with the formula stat. Why?
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Dec 5, 2024 |
scarymommy.com | Shyema Azam
As a mom, something that genuinely keeps me up at night is whether my little ones are getting the right nutrition for their development and active lifestyles. My days are filled with mental checklists: Did they eat enough? Did they eat well? Is their diet balanced? These worries led me to not only obsess over learning more kid-friendly recipes but, more recently, introducing my three-year-old to the habit of taking a daily multivitamin.
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Nov 11, 2024 |
nylon.com | Shyema Azam
There’s something about the holidays that gets us a little more excited about dialing up the glam from our usual looks. For me, it’s that sweet spot between candlelit sophistication and festive sparkle — where your highlight catches the light in the prettiest way, and your complexion looks like you’ve been kissed by winter’s golden hour.
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Continuing my 10-question only interview on IG live tomorrow with a fan-favorite from #IndianMatchmaking..join us! https://t.co/dGaFRGKkfi
Wrote a thing for @NylonMag: How @Abir is Using Arab-Pop To Shatter The Muslim Woman Stereotype https://t.co/ndgmkkWUN9
Well done 👏🏾 @AliWWE
I wanted to share the full version of my @SINow interview in which I discuss my support for the #BlackLivesMatter movement as well as how the current policing and criminal justice system does not help people, it hurts people. Article: https://t.co/1zNkUWuMNg https://t.co/WCQDNCcxz9