Simon Brooke
Experienced copywriter, media trainer and award winning journalist
Articles
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2 months ago |
mca-insight.com | Simon Brooke
‘We fully expect to see a slew of liquidations’: How tax rises are sending alarm through the sector By Simon Brooke 2025-02-07T08:24:00.097 As hospitality operators face up to rises to the National Insurance Contributions (NICs) threshold in April, Simon Brooke explores how businesses can mitigate the impact of the tax rises, from their supply chain to labour management
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Nov 1, 2024 |
thetimes.com | Simon Brooke
I’m holding a pair of Valentino sandals in pale tan leather with a geometric pattern of pyramid-shaped gold studs on the front. I run my hands over them, inspect the lining and the underside. Then I check the box they came in. After a few moments of careful consideration I come to a conclusion: “They’re fake.”I’m correct, it turns out. The studs are too large, crude and basically ugly for these sandals to be the genuine item. The printing on the paper that lines the box is also slightly off.
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Oct 19, 2024 |
mca-insight.com | Simon Brooke
The immense potential of generative AI By Simon Brooke 2024-10-20T10:45:00 As big brands latch onto the potential of artifical intelligence, Simon Brooke looks at how the likes of Chipotle, Domino’s, Roasting Plant Coffee and more are driving efficiencies, controlling costs and creating consistency in their businesses
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Aug 26, 2024 |
mca-insight.com | Simon Brooke
‘Disruptive and unhelpful’: how a new raft of wage increases will lead to price rises for consumers By Simon Brooke 2024-08-27T14:18:00 The new Labour government wants to ensure “that the minimum wage is a genuine living wage.” But what impact will this have on a sector still reeling from cost challenges, and are there any unlikely upsides for businesses?
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May 1, 2024 |
mca-insight.com | Simon Brooke
The financial challenges facing the pub sector have been vividly illustrated over the last few months by the case of the Stonegate Group. The UK’s largest pub and bar company, which has more than 4,400 venues, including the Slug & Lettuce and Be At One chains, has maturing debt totalling around £2.2bn.
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Any prominent person can find themselves in a difficult situation these days. As celebrity crisis communications consultants, we say that what counts is not who you are or what you’re accused of, but how you handle it.
You need to be consistent in your message. Once you’ve made a statement you can’t deviate from it. According to the Mail “the defiant star said he is ‘ashamed’ and 'deeply sorry’.” Is he defiant or deeply sorry? His threat to sue the BBC has added a new twist.
1. He waited too long to apologise. Speed is of the essence in any crisis situation. You need to speak and take action immediately. Even when the details are unclear, and the lawyers are involved, there are still things that you can say that will put you in a better light.