Simone Richardson

1 month ago | broadsheet.com.au | Alice Jeffery |Simone Richardson

Comfort and price will always be important factors when it comes to buying undies. But for women, there are other things to consider. From who is making your knickers to how they are promoting their brand, a number of independent labels are leading the charge when it comes to ethical intimates. A general dissatisfaction with the shape of the industry has given rise to a wave of brands challenging the norms.