Siobhan Macdonald

6 days ago | salon-evo.com | Siobhan Macdonald

For 25 years, OSMO has led the way in professional haircare, empowering stylists, barbers, and clients alike with high-performance products that inspire fearless self-expression. Now, to mark this incredible milestone, OSMO is unveiling a fresh new look and an expanded range of innovative formulas—designed to meet the ever-evolving demands of the modern hair industry. Say goodbye to frizz and hello to flawless finishes.

1 week ago | barberevo.com | Siobhan Macdonald

Dark Stag, a brand synonymous with quality and innovation in barbering tools and grooming products, has announced the successful launch of its latest product – the Hair Prep Tonic – and it’s already making waves in the industry. Released earlier this year, the Hair Prep Tonic has quickly become a bestseller, with early adopters praising its functionality, ease of use, and premium scent.

1 week ago | salon-evo.com | Siobhan Macdonald

With over four decades of excellence behind them, Italian haircare pioneers H.S.A. continue to push the boundaries of innovation and sustainability in the professional beauty space. Supplying professional and retail hair products to more than 90 countries worldwide, H.S.A. is known for developing high-performance products for both private label and their five proprietary brands. Their latest innovation? ESLA Italy—a bold step into the future of haircare.

1 week ago | salon-evo.com | Siobhan Macdonald

Weddings are big business—and with bridal bookings booming, now is the perfect time for salons and stylists to sharpen their occasion hair offerings and make the most of this ever-expanding market. From destination elopements to city hall ceremonies, lavish multi-day events to intimate gatherings, modern weddings are as diverse as the brides themselves. And with that comes an increasing demand for bespoke, confidence-boosting bridal hair.

1 week ago | salon-evo.com | Siobhan Macdonald

The vibrant atmosphere of Primavera Sound Barcelona 2025 created lots of memories full of unforgettable music, energy, and moments of self-expression. This year, Schwarzkopf joined forces with the iconic festival, Primavera Sound, because self-expression deserves a stage. Schwarzkopf x Primavera Sound Barcelona 2025 was a true celebration of creativity and self-expression.