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1 week ago | 
hellopartner.com | Sofia Aira
In a huge move that underscores the growing demand for influencer-founded brands, Hailey Bieber's Rhode Beauty has been acquired by e.l.f. Beauty in a deal valued at up to $1 billion. The transaction includes $800 million in cash and stock, with a potential $200 million performance-based payout, making it one of the biggest celebrity beauty acquisitions in recent years. Hello Partner! Want to read more?
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1 week ago | 
hellopartner.com | Sofia Aira
Are you ready to help shape the future of the creator economy? CreatorFest Europe is back, and we're inviting YOU to get involved in a truly unique opportunity: The Community Pick. Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage. The Community Pick puts the power back into your hands - members of our community are invited to create and vote for a session they’d like to see at the event.
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1 week ago | 
hellopartner.com | Sofia Aira
As the podcasting industry continues to grow, one message is becoming increasingly clear: the future of podcasting is not just audio. At The Podcast Show 2025 session delivered by Lily Taurau and Pollyanna Ward, brand strategy directors at Flight Story, the pair challenged traditional perceptions of podcasting, urging creators and advertisers alike to embrace a broader, video-first vision. Hello Partner! Want to read more?
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1 week ago | 
hellopartner.com | Sofia Aira
VaynerMedia has officially joined the Influencer Marketing Trade Body, becoming the latest agency to align with the organisation’s mission to promote responsible practice, transparency, and collaboration across the influencer marketing sector. Hello Partner! Want to read more? Register for free to become a member and enjoy reading the rest of this article. Sign up now Already have an account? Sign in
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2 weeks ago | 
hellopartner.com | Sofia Aira
She started as a curious university student, but now, Esme Rice is one of the Top 30 Trailblazing Women in Influencer Marketing. As the recently appointed Influencer Lead EMEA at VaynerMedia, Rice has had a spectacular career journey in the industry. Earlier this year, on her birthday, Rice reflected on her career journey in a thoughtful LinkedIn post.
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2 weeks ago | 
hellopartner.com | Sofia Aira
At CreatorIQ Connect Europe last week, experts from Amazon and YouTube shared their unique perspectives on the evolution of creators, the shift from broadcasters to modern-day content powerhouses, and how entertainment brands are adapting to this new era of creator-driven content. Hello Partner! Want to read more? Register for free to become a member and enjoy reading the rest of this article. Sign up now Already have an account? Sign in
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2 weeks ago | 
hellopartner.com | Sofia Aira
Get ready for the best news you’ve heard all week: CreatorFest tickets are finally on sale!CreatorFest Europe is making its return this October, and we’re so excited to welcome you back to Europe’s go-to creator economy event. It’ll be a chance to connect with industry leaders, hear from top creators and transform your content game. This year, CreatorFest Europe will take place on the 23rd October in the Old Billingsgate, London.
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2 weeks ago | 
hellopartner.com | Sofia Aira
In a much-needed departure from outdated beauty ideals, Wilkinson Sword Intuition has launched a bold new campaign that celebrates the realities of women’s bodies and their everyday self-care choices. Developed by the independent creative agency Pablo, the Any Hair, Anywhere platform shines a spotlight on where hair naturally grows, challenging the traditional portrayal of hair removal as a polished, luxurious experience.
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2 weeks ago | 
hellopartner.com | Sofia Aira
LinkedIn has long been more than just a digital CV. It’s a stage for thought leadership, authentic connection, and strategic influence. The Ultimate LinkedIn Influencer Guide by The Influencer Marketing Factory dives deep into how creators, professionals, and brands can leverage LinkedIn to grow, engage, and convert like never before. LinkedIn has transformed from a job-seeking tool to a content-driven platform for professionals to share posts.
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2 weeks ago | 
hellopartner.com | Sofia Aira
Influencer marketing has been the star of the advertising world for years, and it’s still stealing the spotlight. But as the industry matures, a new buzzword is making waves – and it’s giving paid media a run for its money. We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills. Earned media is any content you don’t directly pay for: think mentions, shares, and influencer shout-outs sparked by gifting or PR stunts.
