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1 week ago | 
hellopartner.com | Sofia Aira
To further enhance its advertising offerings, LinkedIn has expanded the BrandLink programme, which launched last year under the name Wire Program. This expanded initiative allows brands to put video ads alongside trusted publisher content and, now, also includes video placements with big creators across the US and UK.
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1 week ago | 
hellopartner.com | Sofia Aira
The creator economy is growing bigger every day, and so is the continued use of AI. Content creators are finding new ways to use artificial intelligence to their advantage, working smarter, not harder. In celebration of National Creator Day, URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy.
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2 weeks ago | 
hellopartner.com | Sofia Aira
On Tuesday, 29th April, marketers, brands and affiliate programme leaders headed to the Everyman on Finsbury Avenue to discuss the future of the industry at APMA Advertiser Connect. The exclusive event, hosted by APMA Founder and industry expert Kevin Edwards, was clearly designed to open honest conversations with industry leaders and featured speakers from The Sole Supplier, ITV, and Expedia, among others.
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2 weeks ago | 
hellopartner.com | Sofia Aira
Algowatch is back for its April instalment as the place to find the most important social media updates of the month. Whether you're a marketer or content creator, staying ahead of these evolving algorithms is more crucial than ever. Let’s break down what’s changed, what it means, and what you should do next. Douyin, the Chinese counterpart of TikTok owned by ByteDance, has launched a dedicated website (95152.douyin.com) to explain how its recommendation and moderation systems work.
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2 weeks ago | 
hellopartner.com | Sofia Aira
ChatGPT may soon do more than just help you pick the best pair of shoes: it could actually sell them to you. According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface, turning the AI chatbot into both a personalised shopping assistant and storefront.
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2 weeks ago | 
hellopartner.com | Sofia Aira
After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. It was a night to celebrate excellence and one-of-a-kind achievements in performance and affiliate marketing. The last 12 months have brought tremendous growth in the partnerships space, and the awards gave everyone the chance to acknowledge their contributions, enjoy some refreshments and party the night away in a laid-back outdoor atmosphere.
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2 weeks ago | 
hellopartner.com | Sofia Aira
Creator Compass has travelled a long way around the world so far, but now we’re landing in France to explore the influencer marketing landscape. This week, I spoke to specialist Nada El Raheb about the changing world of influencer marketing in France. “In general, I feel that influencer marketing is just getting more and more popular,” she said.
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3 weeks ago | 
hellopartner.com | Sofia Aira
The Amazon-owned streaming giant Twitch has released its year-end report for 2024, and the numbers confirm its dominance in the gaming livestreaming world. With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total gaming livestreaming audience, attracting more than 105 million average monthly viewers.
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3 weeks ago | 
hellopartner.com | Sofia Aira
Meta’s core online advertising business may face a $7 billion loss this year due to the impact of President Donald Trump’s aggressive tariffs on China, which are affecting retailers in the country. A research note from MoffettNathanson, published on Tuesday, analyses the potential consequences for Meta, particularly as China-linked sellers like Temu and Shein are expected to cut back on their Facebook and Instagram ad spending amidst the ongoing U.S.-China trade tensions.
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3 weeks ago | 
hellopartner.com | Sofia Aira
After years of signalling a move away from third-party cookies, Google has announced it will stick with the current system on Chrome, at least for the time being. The news comes from a recent blog post from the tech giant, marking a notable shift in the direction of its Privacy Sandbox initiative, which was originally launched to reshape digital advertising with stronger user privacy at its core.
