Sofia Aira

2 weeks ago | hellopartner.com | Sofia Aira

Hundreds of social media posts and dozens of websites operated by financial influencers, commonly known as “finfluencers,” are being removed following action led by the UK’s financial watchdog. Three influencers have also been arrested. The Financial Conduct Authority (FCA) said the move forms part of an international enforcement effort, which has already resulted in three arrests in the UK.

3 weeks ago | hellopartner.com | Sofia Aira

TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals and glorifies extreme thinness. The platform confirmed the move, stating that #SkinnyTok had become associated with content encouraging disordered eating habits and unrealistic body standards. Users attempting to search for the term are now redirected to mental health support resources.

3 weeks ago | hellopartner.com | Sofia Aira

With 91% of marketers’ biggest concern being standing out, LinkedIn has made it easier than ever to break through the noise. LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn. Here’s what the new features are, and how they’ll help marketers make waves on the platform.

3 weeks ago | hellopartner.com | Sofia Aira

This week’s Creator Compass takes us across the pond, all the way to Mexico. Influencer marketing here is at a critical juncture at the moment, contrasted by rapid growth and significant structural challenges. While international and domestic brands are investing more heavily in content creator collabs, the market continues to fight high costs, ambiguous regulation, and an evolving performance-driven mindset.

3 weeks ago | hellopartner.com | Sofia Aira

When Taylor Swift announced she would re-record her first six albums, it was framed as a bold stand for artist rights. But in practice, it turned out to be one of the most brilliant music marketing strategies of the decade. Swift didn’t just reclaim her masters - she transformed a legal and business dispute into a multi-year, fan-driven, billion-dollar brand expansion.